If you haven’t integrated Location Intelligence into your business yet, now’s a great time to do so. Virtually every business on the planet can leverage this fantastic technology to improve their bottom line.
Never heard of Location Intelligence? You’re not alone.
Location Intelligence, or the more ubiquitous term “GIS” (Geospatial Information System), is the visual representation of various data points, in a given space, providing a holistic view to inform and assist decision-making.
In years past, Location Intelligence was only for big corporations with huge budgets. GIS software was purchased as a resource-heavy desktop application, with licenses costing tens or even hundreds of thousands of dollars. Generally, only a small group in the organization had the knowledge and skillset to access the GIS platform and associated data, and as a result, its value was frequently misunderstood and underutilized. Those days are over.
Location Intelligence has come a long way. The rapid rise of cloud computing has virtually eliminated the need for bulky software licenses and has dramatically lowered costs. Nimble software startups such as Descartes Labs have leveraged existing sensors, machine learning, object recognition, advanced aerial imagery and other tech to generate a multitude of incredible applications to meet industry-specific Location Intelligence needs. Advances in mobile devices means massive amounts of Location Intelligence data is available to anyone in the enterprise who requires it, wherever in the world they may be, on-demand, in the palm of their hand.