In our first annual DNA of #CRE Marketer Report, most respondents said they were using drone videos and social media to promote listings, and blogging to promote their own firms. These tactics were much less common just a few years ago, so it’s clear that CRE marketing trends change fast.
What will be the CRE marketing trends of the future? We predict 3D tours and VR property visits will be best practices by the year 2020.
3D property touring will be a requirement.
In the next few years, prospective buyers, investors and tenants won’t even consider stepping foot in a space before viewing a 3D rendering of it. A full 360 degree view of a property will be just as important for making a decision as an up close and personal one.
We expect 3D property tours to be an overarching industry best practice for firms of all sizes. One company leading the way for 3D property models is Matterport, which recently hit the milestone of amassing more than 1 million models of real-world environments. Chris Bell, Matterport’s new Chief Marketing Officer, predicts that in “five years of less, 3D experiences will be the norm.”
Virtual reality property visits will further global business.
According to a report from Goldman Sachs, virtual and augmented reality are expected to be a $2.6 billion market in the real estate industry by 2025. But at the rate new companies are coming into the industry, we predict the use of VR and AR tools will be one of the biggest CRE marketing trends as soon as 2020.
Virtual reality takes 3D tours a step further, allowing prospective buyers or tenants to “explore” a space as if they’re actually there in person, without actually having to set foot in the building. This will allow both brokers and buyers to be more flexible with who they work with and where they deal in properties, and that’s why many predict an uptick in international dealing.
Some things will never change.
Don’t worry about disintermediation. Despite new tech tools designed to make your job easier and more effective, you’ll always be an important part of the transaction. No matter how digitally-driven CRE marketing trends become, relationships have always been the most important driver of business, and we don’t expect that to change.
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