I just returned from a tsunami of travel. Traveling for business is rare for me – which is one of the reasons I chose this profession – as most of my clients are within a short car ride.
October is the exception as this time of year is conference season. Most commercial real estate companies host their annual meetings in the fall and generally all of our professional organizations – SIOR, CCIM, ICSC, CORENet, etc. follow suit. So after six flights, eight Uber rides, and dozens of “what market do you serve?” – today is a recap of my takeaways.
Our industry hasn’t changed – EVER. Largely dominated by old grey haired white guys – we have been slow to adopt new technology and hire women and minorities. I did notice more women and youth in our gatherings – which is awesome. Our European affiliate even noted “most global corporations are looking for diversity when granting assignments.” It’s stunning to me how few of us capitalize on the cool techno tools available to us these days, however. Most still don’t employ a CRM such as SalesForce to track our activity.