By Justin Beck, CCIM, CPM | President
…often comes back to Northwest Florida. ICSC RECon is the retail world’s largest conference and a mecca for dealmakers. After attending the conference last week with the Beck Partners Retail Team, I returned with some valuable insights. Below, I wanted to share how Beck Partners leverages a team approach to maximize results during the event.
RECon is not a place for the timid or soft-footed. The world’s largest retail real estate convention played host to nearly 40,000 professionals this year, and our retail team was among them. In order to make yourself and your clients known, one must work weeks in advance in preparation for the show.
We’ve noticed in our business that the three days in Las Vegas set the tone for the rest of the year for deal making. In order to fully maximize our efforts, we take a team approach to the convention—meaning that when one member makes a connection with a developer looking for opportunities in one market, there’s a very good chance that another team member has the lowdown on that specific market. We also leverage our networks to source intel about rates, availability and general market attitude.
What does this mean for our clients? The answer is simple; peace of mind knowing we’ve got you covered.
The conference is an intense and compressed event. The work begins as soon as you step on the plane, and usually doesn’t end until you get off the plane at home. The trick is to have a plan, stay focused and bring home the deals.