How To Blog With Us



How to Become a tBL Blog Contributor

To blog with our community, your company does need to be a member of our community, however. If you are a commercial real estate firm our site is free. If you are a product or service and wish to advertise, please learn more by emailing [email protected] for more information. Also, click this link to get more information about advertising with us and syndicating your blog with us.

So if you wish to set your office up as a free broker member of our site and get involved, simply return this Upload Template and we can get the “on boarding” underway.

Once you are set up as an office we will then work on setting up the authorship profile for you and you can then submit your first blogs for review.

To begin blogging with us we ask for a minimum of 3 original blogs before we being syndicating your already existing blog content. What that means is you provide us 3 100% original and not published anywhere else blogs. Once we publish 3 of your posts we can incorporate your blog into our feeds and syndicate blogs from your site from that point forward. If you do not have your own blog, great, we will continue to publish your blogs and create your own author bio box on the bottom of each blog. But we must have 3 original blogs before we set you up as a “recurring” guest blogger.

If you have any questions or need more help, we are happy to chat. Call us at 312-212-3611.

The more detailed steps and our blogging guidelines are below for your review.

Pre Requisite

Must be a Member

Whether you are a Seasoned Blogger or New to Blogging, we have an option for you! We first need to insure you are a VERIFIED member of To join, visit If you are already a member, great! We are so glad to have you in our community. Please see the below and read the pre requisite for your blogging type.
Seasoned Blogger

  1. We ask that anyone new to our community provide 3 absolutely 100% original blogs to be published on our site, prior to us on boarding you as a regular contributor. Submit the blogs to us at [email protected] and we will complete a thorough review based on our General Guidelines & Requirements.
  2. Provide us with a link to your existing blog.
  3. Provide the email address associated with your Gravatar* account.

(*If you need a Gravatar account, visit See the instructions at the end of this post.)

New to Blogging

If you do not have a blog at this time, this is a great exercise for you and one of the most valuable lessons you will endeavor upon to learn how to blog using the best practices for today’s successful bloggers.

  1. We ask that anyone new to our community provide 3 absolutely 100% original blogs to be published on our site, prior to us on boarding you as a regular contributor. Submit the blogs to us at [email protected] and we will complete a thorough review based on our General Guidelines & Requirements.
  2. Provide the email address associated with your Gravatar* account.

(*If you need a Gravatar account, visit See the instructions at the end of this post.)

General Guidelines & Requirements

  • Republishing – theBrokerList regularly shares blog content that has previously been published on other blogs. We have a specific process that prevents us from being penalized for plagiarism. If you are interested in sharing the blog content that has already been published on your website, to our tBL audience, then please provide us with your RSS URL and we will review your blog and confirm that we can on board that blog to our community. These guidelines are designed for those who wish to publish original content to our website, and not first publishing it to any other website.
  • Originality – The content you share must be absolutely 100% original.
    • Attribution – You may only include data, general information or images from other sources, in your article, if you give the original source clear attribution in the body of your submitted content.
    • Plagiarism – We occasionally run submitted blog content through a plagiarism checker software. This is done to maintain high quality and originality. If we discover plagiarized content being submitted as original content, we will reject the content and all future blog requests from the same individual. We take plagiarism very seriously, and appreciate the cooperation of all our blog contributors.
  • Content – As a commercial real estate (CRE) news source, we publish a wide variety of content. The most commonly approved content includes CRE articles that focus on:
    • Past, current or future CRE trends
    • Helpful or informative content, written to either help CRE professionals, sellers, lessors or buyers
  • Self-Promotion – We are not opposed to our blog contributors promoting their products or services. The only restriction we have is that the submitted content provides a clear value to our readers. If submitted blog content doesn’t provide value to our brokers and other readers, then it will likely be rejected for being too promotional.
  • Requirements – We have a high standard for our content and will not accept content that requires extensive editing from our staff. If the submitted content covers a topic that is relevant to our readership, and it includes the following items, it will most likely be published to our blog. If the content does not meet the following requirements we will ask the author to make the needed corrections and resubmit their content.
    • Title
    • Headers
    • Image(s) [Attribution free]
    • 500-1,500 words in length
    • Submitted as a Word document or HTML in a txt document
    • Content provides clear value to tBL readership
  • Example – If you would like to see an example of how to write a good blog post, please read Four Tips on How to Write a Good Blog Post, by Joshua Lyons.

There are many different opinions on the topic of guest blogging vs. syndication. We are currently offering both options. Here is a fabulous blog, entitled, How to Become a Columnist: Guest Blogging vs. Syndication that explains the pros and cons of each. For your benefit, we strongly suggest you read this article and make the best decision for your brand. You do not have to have your own blog to blog with us, but we give you both options.

Option 1 – Syndication / RSS

If you are currently a member of theBrokerList – you can submit an RSS feed to syndicate the content from your blog to also appear on theBrokerList.  This process is optimal for many reasons:

  • Best practices.  “Duplicate content” (aka content that also appears elsewhere on the web, like your blog) is not penalized by search engines since the RSS feed will inform the search engines of where the original content lives.
  • Better SEO for your blog.  Your syndicated content will be automatically labeled with the content source, including a link back to your blog.
  • Automatic.  Add it once to your profile and posts are automatically added to our publishing que whenever you post them on our blog.  We will categorize, tag and schedule them.  You no longer need to worry about selecting/adding categories or tags – we’ll take care of all of that!  Just set it and forget it.

If you are not yet a content contributor – consider becoming one! Guest blogging is a great way to syndicate your content to a larger CRE audience and show your industry expertise. Simply become a verified member of theBrokerList site, here and write 3 absolutely 100% blogs for us to get started.

How to enter your RSS blog url into your profiles
The blog url field is located on BOTH your personal profile menu and your company. If you are a Team Blogger, you would want to enter the RSS Feed on your company page. If you are an individual blogger, we suggest adding the URL on your profile. It is up to you, we will grab it either way.

See the below screenshot.

Set up Gravatar Profile
Gravatar Globally Recognized AvatarsOnce you are done adding the RSS blog url to your profile, you need to send us an email to let us know you have a Gravatar Profile, here and you are ready to start syndicating your content. Please send an email to us with the Gravatar email address that is associated with your profile and we can set up your contributor profile.

If you are a Marketplace Partner, you also have an RSS Feed box on your page which enables you to display your blog posts on your page as well so be sure to add your RSS URL in ALL places on your profile, including the special RSS feed field box. Marketplace Partners must also have a Gravatar profile as well. Often times a company will use a corporate icon as their image.

Option 2 – Original Content

Original content – For those who write original content for our blog, we thank you so much.  Your guest blog posts serve the entire tBL community and will be featured prominently on our blog with a linked credit.  Please continue to submit this content as you have previously done or by emailing it to [email protected] for inclusion.

Thanks to everyone for their continued participation.  We are committed to constantly improving tBL for our members and the larger community and believe this process will allow us to do so.  If you have any questions or need further assistance, please don’t hesitate to reach out.

Photo Credit: “Typing” by patrisyu

Download How to Blog with theBrokerList PDF.

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