In addition to the words you write, blogs need powerful images that further entice customers to your real estate website. Today, social media is the most effective real estate marketing tool available but to reach your targeted audience, you need to offer what people want
Adding images has a significant impact, which is evident in new statistics gathered.
- Facebook – 53 percent more page likes when photos are added to status update
- Twitter – 35 percent more retweets simply by implementing images into tweets
When using images on social media to boost your real estate business, be sure to make careful choices. Instead of posting an old or random photo, consider how each image will influence both existing and potential clients. In addition to mages being interesting and intriguing, they should encourage people to ask questions and want to know more about your real estate services. By using the right photos, you have the opportunity to engage with clients on an entirely different level.
At all times, your primary audience needs to be the focus when creating images on social media sites. Just as with writing compelling blogs, you need to know who your clients are so marketing can be effective. For instance, if your targeted audience consists of buyers and sellers of luxurious homes, those priced at $500,000 and above, your blogs but also images should reflect that caliber to peak interest. Details in blogs are critical for influencing an audience but so are details in photos.
More than likely, you have a full collection of amazing photos that with a little tweaking would be ideal for sharing on social media. However, if you need additional options, there are some amazing resources. For instance, local market photos are available through sites like Wikipedia, which can be used and modified for commercial purposes without fear of breaking any copyright laws.
Another resource is Flickr Creative Commons. The photographs on this site are taken by both amateur and professional photographers, with most photos being of high quality. Although there are endless possibilities, keep in mind that each image will have a unique license. For example, some photos can be used freely while there may be a fee or restrictive use for other photos.
You also have the option of purchasing stock photos. The downside is that if you need a large number of images, this can become quite expensive but if only a few images are required, the quality is worth paying for. Some of the best places to find top-of-the-line images for social media include BigStockPhoto, Shutterstock, iStockPhoto, and ThinkStock, Dreamstine, among others.
To make your images on social media stand out, which in turn gives your real estate website an edge, use pattern or texture backgrounds. Obviously, you want to appeal to your audience in an innovative way but without going overboard so make choices that are more on the subtle side rather than being flashy. An excellent blog coupled with the right image and the perfect amount of background will definitely get attention.
As mentioned, along with outstanding photos used on social media websites to boost your real estate business, you need exceptionally well-written blogs. You can visit The News Funnel and post personal and business blogs or if you want something extraordinary written, our professional team of writers has the expertise to create amazing content.
Image Courtesy of “Empty Room Black Gallery” by sumetho FreeDigitalPhotos.net