Blogs can be part of a lead generation plan to find viable buyers.
Although you can write personal and business blogs to share interesting stories, provide tips, and list properties for sale, you can also use blogs as a means of finding viable buyers. To achieve success, you need to show prospective buyers why you are great at what you do, and also provide them with offers that allow you to capture them as a new lead.
By following the recommendations for using blogs to find buyers, you will begin to see significant growth in the number of leads generated.
- Powerful Content—For starters, make sure your blogs contain direct messages that tell people how you can help make their buying experience easier, more enjoyable, and effective. For this, you want your messages to be specific and broken down into different sections based on the type of buyer lead.
Lead Capture Form—To trade contact information pertaining to different buyers, you need to use a lead capture form in your blog. As an example, in exchange for a potential client providing contact information, offer a free consultation, online course, e-book, and so on.
Your Contact Information—Even if your blogs are compelling, most people have a limited amount of time, so for those interested in contacting you, it is essential that you provide them with an easy way to reach you. In other words, instead of making people search for your contact information or using the site map, place it in a conspicuous location.
Testimonials—Most prospective buyers and sellers want proof that you are as good as you say and list properties as great as you say they are. For this reason, you want to provide potential clients with genuine testimonials. You can also offer people social proof, which helps build trust much quicker.
Exclusive Property Search—Something else to consider when creating blogs to find viable buyers is including an MLS search on your company website. In fact, the more exclusive the listing the more, it motivates the buyer to provide you with contact information.
Be an Authority—Provide potential clients with helpful blogs— those that help answer questions and resolve problems. That way, in the eyes of potential clients, you become a person of authority within the real estate industry.
Local Content and Guides—To compete with serious competition, you also want to create local content. When you focus on local properties, you help prospective buyers decide where they want to live. In other words, as part of your blogs, highlight different neighborhoods, including amenities, crime rates, educational opportunities, nearby restaurants, shops, and hospitals, and more. When writing local content, you create personalized content about things that buyers want to know.
Blogs are one of the most powerful weapons in your arsenal for generating leads to find viable buyers. Whether creating content for personal or business blogs, well-written content equates to success. If you need some assistance with writing compelling blogs, our professional writing staff at The News Funnel is here to assist.