When people ask me what I do, I tell them “I’m a marketing consultant.” I pause and give them a split second to be intrigued and wonder what that’s supposed to mean, and then I explain. I follow it up by saying something like “Lot’s of people have a website, but it doesn’t show up on Google like they want it to. People know they need to be on social media, or blogging for their business, but they don’t know how to go about actually doing it, and doing it correctly. Professionals and businesses want to have an powerful email marketing strategy to boost their revenue, but many of them don’t know the first thing about email marketing. All of that, and more, is what I do. I help businesses generate leads and revenue by making the most out of their marketing. I help them figure out what to do and I either help them implement what they need, or I give them direction so they can do it themselves.” I should point out that not all marketing consultants do the exact same thing. My specialization and experience is in internet marketing, and that’s why I can help people in the areas mentioned above. Other marketing consultants specialize in ad spend, traditional media, marketing plans, etc. Most consultants will have some overlap in these areas, but like I said, they have an area they are especially qualified in.
A Marketing Consultant Can Help Boost Your Website Traffic
A marketing consultant who specializes in online marketing should have a very strong grasp on search engine optimization (SEO). SEO is the industry jargon that means making a website show up well on Google. When you build your website, it’s a REALLY good idea to talk to a marketing consultant, or anyone who specializes in SEO, to make sure your website is designed in a way that will rank well on Google. Many times, websites are built to be attractive to the people who visit the website, but are not designed with SEO in mind. If your website looks good to people, but the search engines don’t like it because it has poor SEO, chances are, people won’t find your website very often. What’s the point in having a website that looks good, but can’t be found? Even though your website may already be built, you can still go in and make the needed SEO changes to make your website perform well. If you think your website needs help, or you’re not sure but want to get it checked out, give a marketing consultant a call and see what he or she has to say. It can’t hurt to have someone take a look at it.
A Marketing Consultant Can Give You Direction Regarding Social Media Marketing
Not every business needs, or even SHOULD, be on Facebook. Not every business should be on Twitter. Business owners get the idea that social media is free and therefore, they should pay someone to create and manage their social media accounts. Then, they get frustrated when social media doesn’t work and generate the leads they think it’s “suppose” to bring in. This is where the consultant comes in. Have a consultant who knows a thing or two about social media take a look at your business, your goals, your target audience, and the rest of your marketing plan to determine which social media accounts you should and should not invest your time in. Then, let that professional give you some direction on how to to efficiently use the social media channels you need, to get the best possible ROI.
A Marketing Consultant Can Transform Your Blog Into a Lead Generating Machine
A blog is an incredible marketing tool to use. Just about any business can use a blog to boost their credibility, website traffic and leads. Even though blogging is highly impactful from a marketing perspective, the blogger still needs to know a thing or two if they want to make their blog successful. There is a right way and a wrong way to blog. In fact, it’s possible that a blogger can actually have their website BANNED by Google, because of bad blogging practices. Obviously, that’s a very bad thing. So, invest in a marketing consultant who can give you the training you need to have a power lead generating blog that Google loves.
A Marketing Consultant Can Help Get Your Email Marketing in Gear
Email marketing is one of the easiest marketing items to budget for. It’s also a great tool for generating new and repeat business from your existing customer base. Just as I mentioned in the other marketing tools above, there are bad ways to do your email marketing, and there are good ways. If done poorly, Gmail, Yahoo and other email providers can ban everything that comes from your email address. You certainly don’t want your emails to be blocked! On the flip side, with good email marketing practices you can make your target audience more likely to open your emails and click through to your website, or do whatever you want them to do. A good marketing consultant can help you create your email marketing lists, can help you organize your contacts within a reputable email marketing platform, and can help you craft your message in a way that will generate leads and revenue.
The items above are some of the most common areas in which a marketing consultant can help, but they certainly aren’t the only areas. If you need any help whatsoever for your marketing, feel free to ask a consultant and see what areas they can help you in.