Real estate agents are constantly searching for the next lead and because of this every real estate professional needs to maximize their online marketing by utilizing their website. Real Estate agents are always looking for new ways to turn website visitors into leads and then clients. Use these five tips to turn website visitors into leads.
Utilize Social Media
How you market yourself and your business via social media and email are directly linked to the conversion rate of your website. You can be producing and publishing top notch information on your website, but if people are not looking at your website, there is a slim chance you will generate any new leads from it. Create a solid digital presence on social media and email by posting links to your landing pages that feature listings, promotions and any other content that will help you close more deals.
Make Things Brighter
Your website needs to be up to date information wise and style wise. The more visually appealing your website is, the more likely you are to see engagement and to keep visitors intrigued and interested in what you have to offer. Make your color scheme eye-catching, but not overwhelming.
Make Your Contact Form Easy to Find and CTA Clear
There are a few ways you can improve both your CTA and your contact form. Limit the amount of information you need for the contact form. The less visitors have to fill out, the more likely they are to input the information because it won’t take up much of their time. Try to limit the contact form to only name and email. Data shows that having only three form fields increases the conversion rate by an average of 25%. Keep your call to action clear and concise if you want visitors to sign up for your newsletter or your email list. Be direct and make the next step very clear. Test out several different versions to find the right CTA for your real estate website.
Encourage Sign-Ups for Your Newsletter
Include a place to sign up for your newsletter on your website. Leads will enjoy having your current listings and other useful information sent directly to their inbox. The newsletter encourage traffic to your blog and website to further increase conversion rates.
It’s been proven that people are looking online more from their phone than on actual computers, meaning that if your website is not mobile-friendly, you will significantly decrease your conversion ability, simply because visitors won’t be able to view the content correctly. You have a very minimal chance of gaining a new lead or client from your website if they cannot view it easily from their phone or tablet.
ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.
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