The holidays are always an exciting time to increase your commercial real estate marketing efforts. There are so many unique and fun ways you can implement the holidays into your campaigns. These days of the year, people are more open-minded and willing to try new things. Leverage this altered mindset of consumers by really making an effort to update your CRE marketing with unique holiday promotions. Here’s how:
Host a Spooky Client Appreciation Event
Have some fun and host a fun Halloween client appreciation event. Provide Halloween-themed snacks and drinks and encourage guests to dress up for a fun happy hour. This can help you meet more potential clients and connect with your current clients in a fun and relaxed setting. After all, face to face marketing is the best kind of marketing around.
Thank You Giveaway / Giving Back to the Community
On Thanksgiving, you could do a giveaway to thank your loyal clients. Not only will this help you engage with your clients on a more personal level, but it will also keep you top of mind. A giveaway such as sporting event tickets or concert tickets are great item options. Send out an email asking for testimonials to enter the giveaway and you could add these testimonials to your website!
Another great option for Thanksgiving is to give back to the community and gather a group of clients to volunteer and help those in need. You can share this experience via an email campaign with your clients and prospects to not only help out your community, but also show clients and prospects that you are truly involved in the community you work in.
Holiday Cheer Campaign
On Twitter, you could do a 12 days of Christmas campaign and share unique imagery that relates each day to a commercial real estate trend or statistic. This is a great way to tie in the holiday but also add some fun and cheerful graphics to spice up your timeline. Not only will you spread holiday cheer, but you will also be informing your audience of important information relating to CRE.
New Years Eve Recap
For the New Year, take the time to implement a section in your newsletter to wish your clients and prospects a happy new year, but to also recap any major deals you were involved in throughout the year and any major market statistics you think they may be interested in.
Valentine’s Day Newsletter Love
Show your clients and prospects some love by implementing a client testimonial section into your newsletter to not only showcase your clients, but to also show how appreciative and happy they are with your services. Spread the love and add in a short blurb that details how much you appreciate your clients as well!
ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.
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