Exposure. Buzz. Building a long-lasting and lucrative reputation. These are the goals you should always have in mind when marketing commercial properties. The ability to keep the big picture in focus, while at the same time not overlooking any of the minute details, is the key to consistently selling commercial real estate and ensuring the longevity of your business. As such, we set out to compose a list of the top four practices for commercial real estate marketing that will help you market better, sell more, and steadily enhance your reputation along the way.
1. Remember that commercial real estate transactions are still about interpersonal relationships, first and foremost.
While the commercial real estate industry has been slammed by some for its lack of urgency with regards to adopting the latest technology, there’s more than one reason for the disconnect. The lack of a tech renaissance that many feel the sector should be undergoing right now can be attributed to more than just a resistance to change. The major players in commercial real estate are the ones that cherish the value derived from mutually beneficial business relationships.
Without a doubt, technology has simplified, and even enhanced, the way that business is done in the present day. However, all of the sophisticated data and analytics supplied by modern technology are simply accompaniments that should serve to strengthen your sales pitch, as opposed to making up the entirety of it. Personal, insider knowledge of the area you operate in is the best way to lend credibility, both to yourself and the property you are attempting to market. The solutions provided by various forms of modern technology can certainly help you be a better broker, but only if you know how to use them correctly, as opposed to leaning on them as a crutch.
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