This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.//?#
When you log onto Twitter for the first time, it can be very overwhelming. There are so many users from different age groups, and they are involved in different niches. It can be hard to know where to start as a business owner who is trying to practice marketing tactics. How are you supposed to find your target audience on such a busy platform? In this blog post, we introduce the basic principles to be considered when using Twitter for social media marketing.
Social Media and Marketing
Before we discuss how to use Twitter in your social media marketing strategy, we should discuss why social media is important. Businesses from all industries are finding that social media helps generate leads and helps with online reputation management. Social media is a relatively new way to practice marketing (since around 2005), but it has been very beneficial for businesses so far.
Most businesses deploy a social media marketing strategy when trying to gain brand awareness. This is smart, as social media is a great way to get your business in front of more people for free. You can also use social media to help with your SEO efforts. Website traffic is a key factor in search engine rankings. The more your website’s link ends up in front of people, the more likely you will see an increase in website traffic.
Twitter is a great platform that was built around discussion and ideas. It’s one of the best social media platforms for businesses to build a presence on. Many different age groups are on Twitter today, so it’s quite possible you will see success while using it for marketing. There are multiple ways in which Twitter users can discover and start following you. This is a little different from other social media platforms, where it can be more challenging to build a following.
Using Twitter is also a great way to acquire leads. If you stick to content that is related to your business, you are likely to gain followers who will be interested in your services or what you have to say. Many people know they can find great businesses to work with, based off of a search on social media. Let’s discuss the different tactics you may want to practice on Twitter, to help build your audience.
Strategic Tactics for Twitter
Hashtags are great for getting your content in front of people who do not already follow you. When someone is interested in a particular topic, it’s very easy to browse the tweets that include that hashtag. This encourages people to come across your page and follow you if they like what you post. We recommend including one or two related hashtags on each tweet. The use of hashtags is one of the best strategies for attracting new Twitter followers.
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Twitter is essentially a long feed of text, published by many people. To really capture your audience’s attention, add a graphic to your tweets. These graphics will draw your audience’s eye and your Twitter account will look more professional.
Your graphics and photos do not have to be fancy or complicated. Simply having a graphic of a good quote, or taking a picture of your storefront, will do the trick. Be sure to stick to your brand’s image and color palette when creating your graphics. This may seem unimportant, but staying concise with your brand image is professional and important for brand consistency.
Adding a link to your website or blog post will also help add substance to your tweets. Often times, Twitter will automatically pull an image from the website link, which provides the same benefits as adding a photo. Whenever you have a blog post that relates to the subject of your tweet, add the link!
When your followers want to visit your website, it should never be a challenge for them to do so. This is why you should include your website’s link in your Twitter profile. To most effectively drive traffic to your website, you should make it easy for your followers to find your website URL.
Browse hashtags that are related to your business and your brand, and take a look at who is tweeting. Follow people that are also in your industry, to build a community and a following. You should also follow people who are likely to be your potential clients. For example, if you run a gym, you should follow the people tweeting about healthy eating and fitness. Hopefully, once you follow people, they will follow you back and you will have a larger audience.
Interact With Other Users
Twitter is an excellent tool for discussing topics with other users on the platform. Interacting with people and starting conversation will improve your credibility and help increase your followers. Try replying to someone’s tweet and start a conversation. When the other Twitter user responds back to you, your profile will be in front of their followers.
Interacting with people also shows potential clients that you are the real deal. If you tweet about having a great meeting and tagging your client, this shows people you are a legitimate business. In conclusion, when using Twitter, be sure to interact with your followers as much as possible.
When to Start Using Twitter for Social Media Marketing?
You should start using Twitter as soon as possible, assuming you have the time to manage it and you are confident you can execute best practices for posting on this platform. We hope this blog post equipped you with some great tactics to use on Twitter, so you can start today. You have selected a great platform to use with your social media strategy. If you have any questions about social media marketing, feel free to contact us by filling out the form below. We would love to set up a time to answer your questions.