I’ve heard lots of complaints from agents about email blasts from other agents – and that’s who the unsubscribe link is for – agents who complain. But this is a logical target group since they could be representing clients who may need what you’re offering. Make your lists better by identifying agents who specialize in certain types of properties…or not. Many agents, particularly in smaller markets, are often generalists.
Creating broker lists can be a pain. You’ll need to go to local websites and copy all those email addresses. But check out sites like theBrokerList that specialize in B2B communications. If your market is covered, you’re all set. ~Chris Clark
Follow CREoutsider on Twitter here.