I recently participated in a demonstration of PiinPoint’s software. PiinPoint is fairly new to the commercial real estate industry, but I was so impressed by their program that I wanted to share my perspective of a few valuable uses for their software.
PiinPoint is an innovative tool that gives commercial real estate agents a user-friendly way to create advanced site selection studies and location analytics reports. This software provides an incredible amount of data but in an easy-to-find format that can even be navigated from mobile devices. The simplicity of the software design eliminates a common barrier to switching from your current demographic software: fear of a learning curve. The intuitive tabs surrounding the main map display make it similar to operating Google Maps. Even the final reports can be modified without the need to start again from scratch.
In addition to learning how to operate new software, the amount of data available in a demographics program can be overwhelming. This could easily be the case with PiinPoint as it offers more than 3,000 demographic variables and 65,000,000 points of interest. Often, technology has more bells and whistles than an average person would ever need or use. To help you understand how PiinPoint’s unique features are a valuable addition to your CRE toolbox, below are three examples of specific items you can provide for your clients using PiinPoint.
Listing Trade Maps
Trade maps can be a very important part of your listing’s marketing package, but making them can be time-consuming. Using PiinPoint you can make more accurate trade maps and in a fraction of the time.
The old way: While trying to remember all the nearby businesses around a listing, you copy logo images from the web and paste them onto a map in an image editor. If you need to zoom out, you have to start all over on a new map image.
The PiinPoint way: Add a layer that shows nearby businesses of any category you choose. Select a logo to represent the icon. Additional locations are automatically added as points on your map when you …