The News Funnel (64)

Shout-Out! for The News Funnel and All They do For Real Estate!

  When was your company created and where? The News Funnel was created in 2012 by industry veteran Michael Beckerman in the greater New York City area. What problem do you solve? The News Funnel makes it easy to stay up-to-date on commercial real estate news.  We aggregate content from trade publications, local media, and […]

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CRE Tech Virgin, No More!

Yes, I am so ashamed to admit it, but I was a CRE Tech virgin. I had not had the chance to attend a CRE // Tech event until now! Now that I live in Las Vegas, it was a no-brainer for me to jump in the car with my amazing husband and go on […]

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No. 4 Commercial Real Estate Is Organizations, Kudos, Grassroots and Thanks

This is the fourth edition of Commercial Real Estate Is… and it focuses on organizations working with government, recognizing our people, we are so grassroots and thanking people goes a long way. This is what commercial real estate is! The goal is to showcase all of the good about commercial real estate as an industry. […]

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Choosing Powerful Commercial Marketing Strategies

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. After being awarded a commercial real estate listing, be prepared to do even more work. You now need to take the right steps to deliver on the […]

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6 Must-Haves for a Killer Real Estate Content Marketing Strategy

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Ten years ago, finding a commercial real estate agent meant asking your colleagues for referrals or stopping in your local real estate office and asking for the […]

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Creating a Successful Digital Advertising Campaign Using 6 Vital Steps

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. To be successful in your real estate business, you need to devise a strong advertising campaign. This campaign must be customized, so that ultimately you provide each […]

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5 Crazy Simple Ways to Give Your Words More Impact on the Web

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Professional writer or not, it’s likely that you’re using written words to communicate with your friends, family, coworkers and clients on a daily basis. From emails to […]

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7 No-Brainer Blogging Tips for New Real Estate Bloggers … and Real Life Examples, Too!

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. We’re not going to lie. Getting started as a real estate blogger can seem a bit overwhelming at times. You’ve already got a lot on your plate […]

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3 Effective Ways to Promote Your Property Online

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. With 90 percent of all buyers beginning their search for a property online, it has become increasingly important for real estate professionals to market properties digitally. Since […]

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Using Content Marketing to Nurture Real Estate Leads

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Although having a professional website is critical, in reality there is no guarantee that a high volume of traffic and good leads will equate to the success […]

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Top Commercial Real Estate Marketing Trends in 2016

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In 2016, the commercial real estate market is expected to grow while demand strengthens. For that reason, it is extremely important that you stay ahead of the […]

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Market Research: Surveying the Field for Priming Your Brand

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The strength and position of your brand is essential to success. Your brand needs to represent something specific. Unfortunately, your brand may have become stagnant, or perhaps […]

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Creating an Effective Commercial Real Estate Marketing Plan

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. More than ever before, it is critical to have a commercial real estate plan. Whether you’re working with an established team on marketing efforts or have limited […]

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Nurture “Not-Ready” Leads with These 5 Content Marketing Tactics

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. We all know that not every lead is a “hot” lead. This is especially true in real estate, where moving from initial inquiry to the closing table […]

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Improving Current Content Marketing Strategies

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Among the different marketing strategies, content marketing has become a major component, regardless of business size. Among business-to-consumer marketers, 37 percent have an actual documented strategy for […]

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Finding the Balance Between Personal and Business Blogs

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When it comes to marketing, blogs are one of your most powerful tools. However, as most experts agree, it is just as important to write personal blogs […]

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Using Social Media to Achieve Greater Success as a Real Estate Professional

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Social media is not to be feared, but embraced. Social media is an effective marketing tool that is just as important as the one-on-one time you spend […]

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Differences Between Retail and Commercial Marketing

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Marketing raises awareness and persuades people to choose one thing over another. For the most part, marketing strategies for both retail and commercial property are similar. However, […]

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Turning Real Estate Content into a Marketing Masterpiece

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Unfortunately, some people involved with residential and/or commercial real estate believe that creating content is an arduous and time-consuming task. For that reason, they avoid it like […]

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Using Key Digital Media and Technology Trends to Impact Marketing in 2016

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. To achieve success in real estate, you need powerful marketing strategies. For 2016, several critical trends stand out pertaining to digital media and technology. According to experts, […]

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Promotional Ideas for Real Estate Development

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. To promote different projects, it is imperative that you use multiple advertising and marketing strategies. For example, as a real estate developer, you want to create a […]

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5 Trends for Marketing Commercial Real Estate in 2016

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Without question, real estate is one of the most competitive industries in existence. To gain a strategic advantage, you need to modernize your marketing tactics and implement […]

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Standout Marketing Strategies for Top Real Estate Professionals

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Annually, millions of square feet of commercial real estate with a price tag in the billions is purchased, sold, or leased. However, prior to closing on any […]

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Digital Marketing Strategies Proven to Work

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Although you may want to do it all when it comes to marketing your real estate development company, you have to be realistic. The fact is that […]

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Storytelling to Effectively Market Your Real Estate Business

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When talking about storytelling to more effectively market your real estate business, we’re referring to painting a picture for existing and potential clients, not telling fibs. Regardless […]

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Up-to-Date Marketing Techniques That Make Your Properties More Visible to Buyers

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As a real estate professional, it is your duty to make your properties visible to potential buyers. Although there are many ways to accomplish this, one of […]

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Using Blogs to Find Viable Buyers

This post originally appeared on Marketplace Partner, The News Funnel's The News Funnel Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Blogs can be part of a lead generation plan to find viable buyers. Although you can write personal and business blogs to share interesting stories, provide tips, […]

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