Marketing (25)

What is Content Marketing and Why Am I so Obsessed With It?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Almost 30-years ago, I discovered the power of public relations. So, I built my own PR firm and it grew into a top-50 agency with a really strong niche in real estate. Our […]

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Press and PR Tips

This post originally appeared on tBL member Michael Bull's Bull Realty Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Every business enterprise has a story to tell. And being proactive about how your story is told can definitely help your business. As in: impact the bottom line. Press […]

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What CRE Brokers Can Learn From Residential Real Estate Agents

What CRE Brokers Can Learn From Residential Real Estate Agents Working in commercial real estate (CRE) from time to time I have crossed paths occasionally with residential real estate agents and it clear that there are many differences between the two industries. Many times there is a stigma within the CRE professional network regarding residential agents especially when they […]

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NAI Isaac Assists with H&R Block Renewal at Barren River Plaza

NAI Isaac welcomes the renewal of H & R Block to Barren River Plaza in Glasgow, Kentucky. Located at 310 North L Rogers Wells Boulevard, the Center is anchored by Ruler Foods, Jo-Ann Fabrics, TJ Samson Medical Pavilion, Goody’s and Burke’s Outlet owned by Barren River Plaza Project, LLC. Glasgow, Barren County, Kentucky is in […]

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NAI Isaac Assists with H&R Block Renewal at Barren River Plaza

NAI Isaac welcomes the renewal of H & R Block to Barren River Plaza in Glasgow, Kentucky. Located at 310 North L Rogers Wells Boulevard, the Center is anchored by Ruler Foods, Jo-Ann Fabrics, TJ Samson Medical Pavilion, Goody’s and Burke’s Outlet owned by Barren River Plaza Project, LLC. Glasgow, Barren County, Kentucky is in […]

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NAI Isaac’s Al Isaac: Retail on the rise in Lexington

The Summit Lexington will bring new retailers and multi-family residences to Lexington. Retail is on the rise in Lexington, with three major retail developments set to bring new energy to the heart of this key Kentucky market. And for Al Isaac, president of Lexington’s NAI Isaac, this is good news not only for the city […]

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NAI Isaac Assists with 3rd Lexington Location for First Watch

NAI Isaac welcomes another First Watch Restaurant to Lexington. First Watch will open its 3rd Lexington location at War Admiral Place in the Hamburg area. Breakfast is the new dinner. It is the fastest growing segment in the restaurant industry and First Watch has established itself as the category leader. First Watch offers breakfast, brunch and […]

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Cheap Tricks in CRE Do Not Work

If you were listening to the radio in the late 1970’s, Cheap Trick made fans go crazy when they played this song in Budokan, Japan, but as a CRE broker, it is not that easy and Cheap Tricks do not work! I want you to want me..I need you to need me. I am writing […]

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NAI Isaac Welcomes Rue 21 to Festival Plaza in Glasgow, KY

NAI Isaac welcomes Rue 21 to Festival Plaza, bringing the 42,000 square foot center to 100% occupancy. Rue 21 is a national specialty discount retailer of young men and women’s casual apparel and accessories.  The 5,900 square foot store is slated to open in the spring of 2014. Rue 21 will join Dollar General, Hibbett […]

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1 Simple Trick for Better Looking Listings

A few months back I read Kristian Lee’s post Dress Your #CRE Listings for Success, and it got me thinking about a simple trick that I use to make my listings look better. I don’t hire a professional photographer, use a fancy DSLR camera or create the perfect lighting… I just use my iPhone. If […]

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Leasing Fundamentals – Void Analysis Part 1

PT 1 – VOID ANALYSIS What’s missing from your center?  Perform a “Void Analysis” and find out A VOID ANALYSIS determines what significant, retail functions are missing from a shopping center. Here at Strategic, we use this basic fundamental system for determining the difference in a retailer’s capacity to fulfill consumer demand within a given […]

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Adaptive Re-use in Retail

Arizona has a history of a blade and rebuild philosophy when it comes to changing the use of a particular property… but lately we have seen several innovative projects which utilize the original building to make something more unique and less cookie cutter. Adaptive re-use of buildings is a recent trend, especially with restaurateurs wanting to […]

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Fro-Yo Over & E-Cigarette Stores the Next Retail Fad?

In the 1980’s frozen yogurt stores like: Penguin’s, TCBY and I Can’t Believe it’s Yogurt exploded the fad by creating a product with more sugar than it’s original formula introduced in the 1970’s. Today you can find fro-yo stores in most major markets operating under some of these familiar names: Red Mango, Pinkberry, Menchie’s, Orange Leaf and Yogen Fruz. However, just like the 1980’s run […]

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Fro-Yo Over & E-Cigarette Stores the Next Retail Fad?

In the 1980’s frozen yogurt stores like: Penguin’s, TCBY and I Can’t Believe it’s Yogurt exploded the fad by creating a product with more sugar than it’s original formula introduced in the 1970’s. Today you can find fro-yo stores in most major markets operating under some of these familiar names: Red Mango, Pinkberry, Menchie’s, Orange Leaf and Yogen Fruz. However, just like the 1980’s run […]

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Importance of Staging #CRE Properties

In residential real estate there has become a business in staging homes for sale. Realtors® have gotten certified in staging through organizations such as the Real Estate Staging Association.  Wikipedia states that staging is: “… the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a […]

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NAI Isaac Brokers long term lease for former Tempur-Pedic HQ facility in Lexington, KY

Bruce Isaac, SIOR, CCIM, Senior Vice President and Paul Ray Smith, Executive Vice President of NAI Isaac Commercial Properties represented the Landlord, Setzer Investments No. 4, LLC, in lease  negotiations with Corrisoft, LLC for the +/- 94,000 SF HQ Facility on 7.7 acres of land located at 1713 Jaggie Fox Way. Corrisoft, LLC provides satellite […]

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Post Recession – Retail will never look the same…

Following the Great-Recession and ever changing consumer habits, the future of retail centers will most certainly look nothing like what we saw just five years ago. In 2008 regional retail power centers were planned for three corners of an intersection in nearly every regional trade area of our market here in Phoenix, AZ. This meant […]

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5 Gotcha clauses that all #CRE occupants should negotiate

I provide Location Advice to owners and occupants of industrial buildings in Southern California. Approximately 3/4 of my activity is in leasing and lease renegotiation…either on behalf of a landlord (owner) or tenant (occupant). In my experience there at least five “gotcha” issues that should be addressed in any lease agreement. In my layman’s opinion, […]

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theBrokerList Collaboration with CREReport!

We have truly big news for our members. As a result of all of our members using theBrokerList, we are starting to get more and more recognition as a source for excellent commercial real estate people and their content! All of you early adopters of tBL need to pat yourselves on the back! It is […]

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Top 5 Reasons to Convert Sold/Leased HAVES to TRANSACTIONS

Top 5 Reasons to Convert HAVE Posts to Sold/Leased TRANSACTIONS: 1. Original post link lives on as it redirects from original For Sale or For Lease URL to Transaction URL. Each time you create a HAVE post (for sale or for lease) a URL is generated, for instance: Once that deal closes or the lease […]

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CRE Holiday Card Procastinator Solution: eCards!

Many of us wait until the last minute and now with eCards it is no problem at all! Why? Because an eCard is exactly that: electronic. It is no longer necessary to send paper cards, stuff envelopes, hand write addresses and use postage. Most people you do business with have email and many prefer to […]

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What is Your CRE Pitch?

Every member of theBrokerList is given a text box that contains 4,096 characters. Many of those text boxes say “Coming Soon” but nothing is filled in. It is really like being given a FREE billboard to promote your company on a super highway and leaving it blank. Why not fashion your “My Pitch” box to your advantage. […]

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A tBL Member in the Spotlight – Lynn Drake + Michigan

Around here we call Lynn Drake one of our valued cre superstars. We just cannot say enough about how much  Lynn is working to not only grow her brokerage firm, but to help her state of Michigan!  Lynn is really putting Michigan on the map as far as our audience is concerned.  Lynn writes blog posts and uses […]

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Att: CRE – You Represent 7 Brands!

~Individual (You – we are a people business.) ~Company (Your Company – everybody works for a brand, even if you are an independent.) ~Property/Site (Your Site – our world is about real estate and locations.) ~Client (Walmart, CVS, REITS, some clients are brands too!) ~Geographic (Your City, Your State – the community wants to thrive […]

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Basic Online Presence – A CRE Brokers Top Ten List

BLOG Commentary 5/21/2014: It is now over 3 years ago since this blog was written and our full site launched in October 2011. This blog was written on the original wordpress site that started theBrokerList in 2010. I find it amazing to look back on how much has not really changed with respect to how […]

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