Josh Lyons (135)

Traditional & Non-Traditional Ways to Calculate ROI

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The return on investment (ROI) for marketing is a big consideration for many people, and rightfully so. As a business owner, you likely want to know whether […]

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A Common Email Marketing Mistake You’re Probably Making But Don’t Realize It

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. According to statistics, for every $1 you spend on email marketing you can expect a return of $38 on average. That’s a significant return considering the amount […]

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Everything You Should Know About Backlinks

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Backlinks are the cornerstone of any SEO strategy. Without them, your web pages will turn into a remote document repository. The quality of backlinks also matters as […]

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Best Practices For Creating An Ecommerce Website

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Let’s say you’ve decided to enter the exciting world of ecommerce. Assuming you have a solid plan involving impressive products, exceptional service and/or industry-leading prices, that’s a […]

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Did You Know Your Marketing Expenses Are Tax Deductible?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. How much more business would you get if you invested an extra 20% (or more) into your marketing? Fortunately, marketing expenses are tax deductible, and as a […]

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You Shouldn’t Use Social Media If…

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As social media continues to become more popular among the masses, many marketers have had no option but to adjust their marketing strategy. This massive pool of […]

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How to Do Marketing on a Shoestring Budget

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Failing to market your business may put you at a disadvantage to your marketing-savvy competitors. But it doesn’t have to be this way. While plenty of companies […]

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Five Tips on How to Write a Great Blog Post

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. *** Author’s Note: We originally published this blog post in February of 2016. A lot can change in four years, and to improve the quality of the […]

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Black Hat SEO Tactics to Avoid

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When it comes to practicing SEO, to boost your website traffic, it can be tempting to implement any and every tactic you find. This is even more […]

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What You Should Know About Brand Storytelling

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. To understand the power of storytelling based on examples from your own life, just think back to your science class in seventh grade. Now, fast-forward to today. […]

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Digital Marketing Mistakes to Avoid

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Digital marketing has evolved rapidly over the last couple decades and has become the most important marketing outlet for many companies and professionals. But, with the incredible […]

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Understanding the Difference Between a Marketing Plan And a Business Plan

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you have started a business (or intend to do so in the future), you have likely determined it will be important to have a business plan […]

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Why And How to Develop a Business Plan

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you’re planning to start a new business, it’s imperative you first gain some working knowledge on crafting a sound business plan. Why is a business plan […]

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The Difference Between Marketing Goals, Strategies and Tactics

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Growing a business is not an easy task and spreading the word about your business through marketing is vital to your success. In fact, an estimated 14% […]

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Email Marketing: Tips on Getting the Most Out of It

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Getting your message across to the millions of people hooked up to the internet can pose a challenge to any marketing communications specialist. The channels and platforms […]

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Which LinkedIn Membership Plan is Best for You?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. LinkedIn is one of the largest social networking platforms in existence. As of 2019 there were reported 630 million users on this website. Because there are so […]

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How to Decide Between a Single Domain and Multiple Domain Strategy

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you want to establish a strong online brand presence, you need to have a website. It serves as the digital storefront where potential customers can view […]

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PPC Advertising: What, Why and How

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Digital advertising is the most cost-effective way to reach your target audience. And if you’re looking to quickly drive traffic to your website, pay per click advertising […]

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When & Why to Redevelop Your Website

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Redeveloping your website is not just about reconfiguring the navigation menu or putting some fresh images on it. It’s about giving it a more responsive design and […]

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Should You Hire a Freelancer, Agency or an In-House Marketing Team

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Every business is unique, and you should hire your marketing staff according to what works best for your organization. But which option is best for you: hiring […]

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Need Images for a Marketing Piece? Follow These Do’s & Don’ts!

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Many have said that a picture is worth a thousand words, and that isn’t from the truth, at least according to most bloggers. Here’s the thing; images […]

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How to Create an Email Marketing Funnel?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Every business wants to acquire new customers and keep them around for as long as possible. Additionally, every business wants to keep in touch with their clients […]

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How to Decide Where to Invest Your Marketing Dollars

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. A marketing budget is very important for every company. It helps your business continuously attract new clients and encourage new leads. Although it can sometimes take time […]

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Should You Do Marketing During An Economic Crisis?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The truth is that no matter how hard you try with your marketing, not every business will prosper when there is an economic downturn. Some industries are […]

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8 Types of Marketing Emails

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. You’ve likely heard about the high ROI of email marketing. With a 42 to 1 return on investment, it is no wonder that marketing emails continue to […]

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How to Increase Engagement on Social Media

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Social media engagement is a key catalyst for brand growth. If done right, it can strengthen customer relationships and increase conversions. It’s estimated that four out of […]

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Everything You Should Know About Domain Authority (DA)

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. What is Domain Authority? Domain Authority is a search metric created by Moz to indicate the authority of all websites on the internet. Since Google stopped publicly […]

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