JC Penney (2)

How Commercial Brokers Can Succeed if Sears & J.C. Penney Fail

Commercial brokers have to think like chess players. Anticipating the next move isn’t enough—to do right by your clients, you have to think three or four moves ahead. For example: Two of America’s largest retailers—Sears and J.C. Penney—may be sliding toward oblivion. If you work with mall owners, what’s your next move if those stores […]

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How Commercial Brokers Can Succeed if Sears & J.C. Penney Fail

Commercial brokers have to think like chess players. Anticipating the next move isn’t enough—to do right by your clients, you have to think three or four moves ahead. For example: Two of America’s largest retailers—Sears and J.C. Penney—may be sliding toward oblivion. If you work with mall owners, what’s your next move if those stores […]

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