Commercial Real Estate Marketing (316)

The one thing wrong with most events…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. One person talks. Everyone else listens. When I think about the event business, I realize that they are all alike. Sure, some have more glitz than others. Some have cooler venues. And many […]

Read

The race for the “everything in one place” CRE tech solution…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The more time I spend thinking about the CRE tech scene, the more I am convinced that the real winners will be the sites that put “everything in one place” for the industry’s […]

Read

Preview: 2016 DNA of #CRE

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Every year, brokers across the country participate in our DNA of #CRE survey. It helps us keep a pulse on the industry and find out what you care about most, how you spend your […]

Read

And The Race Begins…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have been thinking for a while that the CRE tech space would really heat up when the big brokerage firms started an arms race with one another for tech supremacy. I think […]

Read

DNA of #CRE: 2015 vs. 2016 (part two)

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In part one of DNA of #CRE: 2015 to 2016, we looked at the factors that impacted broker success. Now, we’re taking a look at how marketing furthers that success and how the CRE […]

Read

The Race for CRE Domination

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Q&A with Jeff Finn, President and CEO at RealNex I have written a lot lately about how the race for the CRE tech market share will come down to a few sites. It’s […]

Read

DNA of #CRE: 2015 vs. 2016 (part one)

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Our DNA of #CRE survey keeps a pulse on changes in the CRE industry. Here’s what you can take away from a comparison of 2015 and 2016 data: Multifamily, office sales continue to grow […]

Read

How leading a startup totally changed my management style

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I look at my own career in two phases…1) The micromanager and 2) The macromanager. Both have served me well. Both led me to enormous personal growth. Only one, however, resulted in my […]

Read

Beyond the property: showcasing the character of a location

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. There’s more to a property than price and square footage. Showcase elements like these to entice buyers: Walkability and location Millennials want to live and work in walkable neighborhoods where they have easy access […]

Read

Q&A with Vishu Ramanathan, CEO of Buildout

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I think the team at Buildout is onto something important and sustainable. They have two really great things working in their favor that I think every startup can learn from…1) They are focused […]

Read

Q&A with Vishu Ramanathan, CEO of Buildout

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I think the team at Buildout is onto something important and sustainable. They have two really great things working in their favor that I think every startup can learn from…1) They are focused […]

Read

Getting the most out of document vaults

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Document vaults. Virtual deal rooms. War rooms. No matter what name you use for protected document storage on your property website, it’s a useful tool for securely exchanging listing-specific information and generating leads. Depending […]

Read

Another Example of Great Individual CRE Content

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Q&A With Dylan Simon, Investment Sales at Colliers International I am constantly touting the benefits of blogging and social media for CRE professionals. I have been doing it for years. I started my […]

Read

Calculating the ROI of your CRE tech investment

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. We can guess your first question when you’re considering a new tech tool for your brokerage. “What is the return on investment?” With Buildout’s automation of proposals, OMs and other marketing materials, the amount […]

Read

Where we are in 2017 CRE Tech sector…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Where is the CRE tech sector headed? Of course no one really knows, but I think the best way to find out is to ask those that are in it, fighting the fight […]

Read

Guest Post: Benefits of using theBrokerList syndication channel on Buildout

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Guest post by Linda Day Harrison, Founder at theBrokerList. Buildout has built an amazing platform that took some of the most vital processes that were formerly tedious and time consuming and automated them. It […]

Read

When someone says “it’s just business, nothing personal”…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. That’s bullshit! It’s friggin’ personal!!! In almost thirty years in business I have learned that there are two golden truths… there are good people and there are not so good people. It’s never […]

Read

Success story preview: Lee & Associates broker secures $4 million listing with Buildout

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Have you ever had to turn down an opportunity because you lacked the time and resources to present yourself in the best possible light? With Buildout, you never have to worry about having limited […]

Read

Are we finally ready for awards recognizing real estate content?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Hell ya! Years ago, when I started in the real estate business, the truth be told, most of the content that was created came not from the professionals and companies themselves, but from […]

Read

What trade media looks like today…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. My friend Daniel Ceniceros knows media. He has worked in it for most of his career. He has also spent time in the CRE tech sector. In this blog, I write a lot […]

Read

Create Property and Space Needs Emails in Buildout: A Step-by-Step Guide

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Email marketing is a great way to get your brokerage’s listings in front of the right audience. With Buildout, you can instantly pull information from your property database to create an email. In fact, […]

Read

From Average to Influencer… Ten Easy Ways to Grow Your CRE Brand

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have spent almost thirty years helping brands and professionals in the real estate space get their message out to the marketplace. Throughout the first phase of my career on the public relations […]

Read

How to find and tell the story of your listing

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Guest blog by Elizabeth Knight, Apto. Marketing a listing is all about prep work. Even if you’re sitting on a great commercial property, you need to take care with your marketing if you want […]

Read

The five companies that are likely to be acquired next…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am convinced 2017 is going to be a year of pretty substantial M&A activity in the CRE tech space. After five years of rapid growth, it feels like it’s about half-time in […]

Read

Brokers: where to focus your attention in 2017

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Rely on the facts. Here are a few CRE property types that are growing in popularity among buyers and how you can effectively market each one: Retail The rise of e-commerce is changing the […]

Read

When this happens, the CRE tech sector has officially arrived…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Earlier in my career, when my young PR firm started representing real estate companies, I remember how shocked I was at how the brokerage firms operated and managed their talent. It was an […]

Read

Create property and space needs emails in Buildout: A step-by-step guide

This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Email marketing is a great way to get your brokerage’s listings in front of the right audience. With Buildout, you can instantly pull information from your property database to create an email. In fact, […]

Read
Do NOT follow this link or you will be banned from the site!