Commercial Real Estate Marketing 196
What to expect during a Buildout demo
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you’re considering using Buildout for your brokerage, a demo with our sales team is the best way to get to know what our features can do for you. During a demo, you’ll get […]
Identifying and solving your brokerage’s biggest everyday challenges
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Whether your firm has just a few brokers or 100, we know there are challenges you face on a daily basis. And we know these challenges are common either with or without marketing support […]
What Airbnb’s partnership with Century 21 means for CRE
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. From co-working spaces to apartment sharing, today’s tech start-ups are turning traditional office and hotel markets upside down. Airbnb’s latest partnership with real estate giant Century 21 shows how this trend is going one […]
CREtech 2018 Mid Year Industry Outlook
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. What’s the pulse of CREtech right now? It’s clear things are accelerating at an incredibly fast pace with funding at historic levels, startups scaling, developers and brokers investing and the introduction of more […]
What an influx of Millennial and Gen Z employees means for suburban offices
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As more young people move to the suburbs, both out of necessity and by choice, we may be on the verge of a “suburban renaissance.” As noted by Commercial Property Executive, “Creative office […]
Thank Goodness for Media Like This…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In the CREtech sector, we need all the help we can get. Investment in the industry is at record levels. It is clear that real progress is being made with many, many startups […]
Success Story Preview: Hurd Realty sees uptick in new business
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Are the developers, buyers and investors you work with impressed by your firm’s marketing materials? When your proposals, flyers, emails and more are created quickly and beautifully, the people you work with will take […]
Benchmarking CRE brokerage email and blogging metrics
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In our first ever DNA of #CRE Marketer survey, we found that many CRE marketers aren’t keeping track of useful website and email metrics: Twenty-four percent of marketers didn’t know if there was any […]
Get more docs flexibility with Power Pages
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. At Buildout, we’re always customizing our product to fit CRE industry marketing best practices and trends. Most recently, we’ve made it possible for every user to take advantage of Buildout’s most up-to-date document features, […]
What Startups are doing better than anyone in CRE…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Marketing! As someone who has been in the marketing and PR space for commercial real estate for a long, long time, I have been bewildered by the lack of innovation in the sector […]
Meet the Buildout team
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. From the time you initially learn about Buildout — perhaps through a blog like this — and connect with our sales team, all the way through collaborating with our developers to ensure our software […]
What we learned about CRE marketers from the 2017 DNA of #CRE survey results
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. For the past three years, we’ve conducted the annual DNA of #CRE report with theBrokerList to find out what kinds of tools brokers are using to do their jobs and what makes them successful. […]
The Best New Media Site I Have Seen in a Long Long Time Isn’t from a Media Company…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. JLL Real Views As a perennial news junkie, I try and read as much as I can on a daily basis. I have maintained the same routine for years. I am very disciplined […]
Uber moves forward with flying taxis in Paris
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The city of lights is now Uber’s city of flying taxi development. That means we’re one step closer to using flying taxis on our commutes, and cities could feel the effects of flying vehicles […]
When Will the Day Come When We See This Type of Announcement from a CRE Developer…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. …Pfizer pumps $600 million into venture capital arm Brookfield did it. Hines did it. Prologis has been doing it for years. Simon is doing it in retail better than anyone. And many other […]
The benefits of integrating retail property site plans with your listing database
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When buyers and prospective clients visit your brokerage’s website, they expect to see available listings with updated information. They want to know a space’s availability, its lease price, its square footage and who surrounding […]
We Need to Chat About Something and It’s Going to Be Unpleasant…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. …No no, I’m not referring to THAT convo that my wife often wants to have with me 🙂 It’s about cybersecurity. Everyone knows it’s important but I am afraid most people just want […]
Meet the tiny robots that can change commercial real estate
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. How many times a week do you use your lunch break to go to the same sub-par sandwich shop around the corner? But what if the better sandwich shop that’s just too far away […]
Attention All Real Estate Professionals Who Like Me, Are on the “Mature” Side of Life :)
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you are like me, (I am 53) or maybe a few years older or younger, technology isn’t something that comes very natural or intuitively to you. We weren’t born with a device […]
CBC Global Conference: Buildout CEO on CRE tech, locations and more
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout CEO Vishu Ramanathan recently appeared at the CBC Global Conference, speaking on the CRE Tech Disruptors panel alongside Michael Griffin from ClientLook, Dan Colachicco from Ten-X and moderator Michael Beckerman from The News […]
CoStar and WiredScore…Is this the Start of Something Big?
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I know CoStar extremely well. My PR firm actually represented them from many years. I have several good friends that work there and have been meeting many new CoStar professionals at our CREtech […]
How to use Buildout’s updated Document Sharing feature to your advantage
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. At Buildout, we’re committed to developing tools and features that align with how commercial real estate professionals really work. That’s why we recently updated our “Vaults” feature to “Document Sharing.” So what’s different about […]
Marketing Real Estate Tech 2.0
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have been involved in the marketing of commercial real estate for almost 30 years. When I hear that number, it’s actually crazy how long i have been focused on helping real estate […]
Are brokers at large firms taking their brands for granted?
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In our 2017 DNA of #CRE survey, we learned brokers in large firms are making the most in commission, with 17 percent telling us they made $1 million or more on deals last year. […]
My Five Takeaways From CREtech San Francisco
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. It was approximately one year ago this time that we had our first event as the new owners of CREtech.com. I had known the original founder of the site, Pierce Neinken, since he […]
Success Story: Buildout reduces Divaris Real Estate’s marketing workload by days
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When we sat down to chat with Kayla Olson, a Sales and Leasing Associate of Divaris Real Estate, she noted how long it took her to create marketing materials before she used Buildout –– […]
Does the Future of Commercial Real Estate Brokerage Look Like Residential Brokerage?
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The commercial real estate tech sector is laggard when it comes to innovation in tech. No disrespect. It just is. Not a bad thing or a good thing. Makes sense too. Residential is […]
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