Commercial Real Estate Marketing 273
Getting more out of marketing at your brokerage
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When your brokerage adopts technology—like Buildout—to help you market your listings, you’ll notice some benefits immediately. You’ll recognize the quality of the documents you make and the time you save creating emails, websites, and […]
How opportunity zones will affect the CRE industry
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In mid-April, the Treasury Department announced new rules for the U.S. “opportunity zone” program that will make it easier for fund managers to raise capital and for developers to begin construction. Here’s a closer […]
Reimagining the Retail User Experience
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In the old days of retail—the era of Don Drapers marketing to consumers from Madison Avenue—the go-to formula for retail success was simple: Build a great product, then sell the hell out of […]
What every CRM for CRE should have
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In our 2018 DNA of #CRE Survey, we asked brokers, “What tool or technology do you feel is missing from the CRE industry landscape that would help you with your day-to-day work?” a very […]
Do brokers need a database?
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. According to JLL, while about 40 percent of CRE departments have CRM programs in place, “only 9 percent of formal CRE CRM programs are considered by their participants to be ‘very strong.’” Because of […]
Level up your marketing material with stunning images powered by science
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Guest post by Virtuance. When it comes to marketing your listings, image is everything. That is why it is critical to incorporate professional photography into your marketing mix to ensure your listings get the attention […]
New soundproofing material could raise CRE property values
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The CRE industry is booming, but the future is silent. Newly-invented soundproofing material could increase value for apartments, condos, offices, and other commercial real estate spaces. What’s happening Engineers at Boston University have created […]
The value of tracking your brokerage’s email, web, and social analytics
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Our 2018 DNA of #CRE Marketer Survey found that many real estate marketers don’t track website, social, or email analytics. But for your firm’s marketing to be as successful as possible, it’s important to […]
CRE ‘Burbs’ are Alive and Well
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. So much of the hubbub in commercial real estate right now centers on “smart cities”—we’ve tracked the trend as much as anyone—but the truth likely lies closer to home. The fact is, suburbs […]
The state of CRE tech: what’s missing and what comes next
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout’s co-founder and CEO Vishu Ramanathan marked the launch of the 2018 DNA of #CRE Reports by sitting down for an interview and offering his personal thoughts on the results, where tech in commercial […]
Why your logo needs to evolve with your company
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout Branding Director Sonni Conway breaks down how her team redesigned our new logo and how a brokerage could approach the process. Sonni (right) with TheBrokerList’s Linda Day Harrison (left) as part of the […]
2018 DNA of #CRE preview: Brokers’ biggest challenges and opportunities
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Earlier this year, we partnered with theBrokerList to gather results for our annual DNA of #CRE survey. Brokers in firms of all sizes all across the country shared their insights with us on what […]
Why brokers should expect positive returns in 2019
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The commercial real estate industry had yet another year of widespread growth in 2018, with a strong economy encouraging near-record sales levels. But the economy moves in cycles, and most are predicting a slowdown […]
Coworking/Co-Retail Combo is the Future of Retail
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Amazon is an easy scapegoat for the ever-changing world of retail. Cities, brokers, and retailers are inclined to point fingers at Amazon for their every problem, but this type of blanket blame overlooks […]
Resource series preview: Your brokerage’s biggest challenges, solved
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. No two brokerages are exactly the same. But through conversations with CRE professionals like you, we’ve come to learn that there are four common sticking points in growing firms. These challenges include integrating data […]
What do growing megacities mean for the CRE industry?
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In the next decade, urbanization is predicted to grow, which means we’ll be seeing more megacities across the world. Euromonitor reports an expected 39 megacities (up from 33) by 2030. What is a megacity? […]
What Amazon’s acquisitions of smart technology mean for the future of CRE
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As we called out in our latest tech news roundup post, Amazon recently announced it was buying the mesh WiFi router company eero. This new acquisition follows Amazon’s buyouts of smart doorbell maker Ring […]
Q&A with Ben Liao, Managing Director of the Colliers Proptech Accelerator Powered by Techstars
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Ben Liao is one of the most impressive and important people in the CREtech ecosystem. His leadership at Colliers Techstars is making a profound impact on our industry and I am proud to call […]
AI-designed commercial buildings? Maybe in our lifetimes.
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Could we someday live, work and shop in commercial buildings designed by AI, or do we already? We wanted to find out. What’s happening in the world of AI-designed commercial buildings? Currently, most of […]
Success story: Lee & Associates finds a true partner with Buildout
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. We sat down with Lee & Associates’ Jeff Rinkov, CEO and Chairman of the Board, and Lori Rodenbeck, COO, to talk about their experience using Buildout. They discussed how Buildout has helped their firm […]
Millennials are redefining work as we know it
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Read the tech papers for most any industry these days and headlines announce the dawn of a new era for that industry. The millennials are coming and they’re upending everything. Hyperbole? Not really. […]
Norway’s automated border with Sweden and what that means for the future of the Internet of Things
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. International travelers who are tired of waiting in line at customs, we have good news. Artificial intelligence and the Internet of Things are making crossing borders much easier. With technology like x-rays and automatic […]
Success story preview: Michael Saunders & Company generates a strong ROI with Buildout
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When Sarasota-based brokerage Michael Saunders & Company updated their branding after 40 years in business, Director of Commercial Real Estate Matt Drews sought a tool to help maintain that new brand consistency across brokers’ […]
Bitcoin server hacked: what that means for the future of Blockchain in CRE
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. We’ve talked before about the virtual currency bitcoin and blockchain, the distributed ledger on which bitcoin transactions are managed. These technologies matter for you because many CRE professionals view blockchain as a future platform […]
CRE tech news roundup: May 2019
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. From massive gains in real estate tech’s capital to CRE’s role in the 2028 Los Angeles Olympics, we’ve rounded up the most important news in CRE to keep you up to speed with what’s […]
Why fake sunlight means corner offices for everyone
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Think of a listing for any property, and “sunny” tends to be one of the top descriptors. Everyone loves natural light, whether it’s in their office, apartment, or even when it’s shining through the […]
2018 DNA of #CRE preview: Marketers’ best practices and opportunities for growth
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout and theBrokerList have returned for the second year of the DNA of #CRE Marketer Survey. Marketers all over the country shared key insights into the work they do every day and how they […]
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