Commercial Real Estate Marketing 185
What we learned about CRE marketers from the 2017 DNA of #CRE survey results
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. For the past three years, we’ve conducted the annual DNA of #CRE report with theBrokerList to find out what kinds of tools brokers are using to do their jobs and what makes them successful. […]
The Best New Media Site I Have Seen in a Long Long Time Isn’t from a Media Company…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. JLL Real Views As a perennial news junkie, I try and read as much as I can on a daily basis. I have maintained the same routine for years. I am very disciplined […]
Uber moves forward with flying taxis in Paris
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The city of lights is now Uber’s city of flying taxi development. That means we’re one step closer to using flying taxis on our commutes, and cities could feel the effects of flying vehicles […]
When Will the Day Come When We See This Type of Announcement from a CRE Developer…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. …Pfizer pumps $600 million into venture capital arm Brookfield did it. Hines did it. Prologis has been doing it for years. Simon is doing it in retail better than anyone. And many other […]
The benefits of integrating retail property site plans with your listing database
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When buyers and prospective clients visit your brokerage’s website, they expect to see available listings with updated information. They want to know a space’s availability, its lease price, its square footage and who surrounding […]
We Need to Chat About Something and It’s Going to Be Unpleasant…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. …No no, I’m not referring to THAT convo that my wife often wants to have with me 🙂 It’s about cybersecurity. Everyone knows it’s important but I am afraid most people just want […]
Meet the tiny robots that can change commercial real estate
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. How many times a week do you use your lunch break to go to the same sub-par sandwich shop around the corner? But what if the better sandwich shop that’s just too far away […]
Attention All Real Estate Professionals Who Like Me, Are on the “Mature” Side of Life :)
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you are like me, (I am 53) or maybe a few years older or younger, technology isn’t something that comes very natural or intuitively to you. We weren’t born with a device […]
CBC Global Conference: Buildout CEO on CRE tech, locations and more
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout CEO Vishu Ramanathan recently appeared at the CBC Global Conference, speaking on the CRE Tech Disruptors panel alongside Michael Griffin from ClientLook, Dan Colachicco from Ten-X and moderator Michael Beckerman from The News […]
CoStar and WiredScore…Is this the Start of Something Big?
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I know CoStar extremely well. My PR firm actually represented them from many years. I have several good friends that work there and have been meeting many new CoStar professionals at our CREtech […]
How to use Buildout’s updated Document Sharing feature to your advantage
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. At Buildout, we’re committed to developing tools and features that align with how commercial real estate professionals really work. That’s why we recently updated our “Vaults” feature to “Document Sharing.” So what’s different about […]
Marketing Real Estate Tech 2.0
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have been involved in the marketing of commercial real estate for almost 30 years. When I hear that number, it’s actually crazy how long i have been focused on helping real estate […]
Are brokers at large firms taking their brands for granted?
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In our 2017 DNA of #CRE survey, we learned brokers in large firms are making the most in commission, with 17 percent telling us they made $1 million or more on deals last year. […]
My Five Takeaways From CREtech San Francisco
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. It was approximately one year ago this time that we had our first event as the new owners of CREtech.com. I had known the original founder of the site, Pierce Neinken, since he […]
Success Story: Buildout reduces Divaris Real Estate’s marketing workload by days
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When we sat down to chat with Kayla Olson, a Sales and Leasing Associate of Divaris Real Estate, she noted how long it took her to create marketing materials before she used Buildout –– […]
Does the Future of Commercial Real Estate Brokerage Look Like Residential Brokerage?
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The commercial real estate tech sector is laggard when it comes to innovation in tech. No disrespect. It just is. Not a bad thing or a good thing. Makes sense too. Residential is […]
My Five Takeaways From ICSC RECon
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am back from a few days of attending the biggest, most intense and fast-paced conference I have ever attended… ICSC RECon, which is held every year in Las Vegas. This is a […]
What the 2017 DNA of #CRE survey told us about brokers
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Every year, with our DNA of #CRE survey conducted with theBrokerList, we survey brokers in firms of all sizes across the country. This is what we found out about brokers in 2017: Most brokers […]
My Five Takeaways from Participating in Catalyst by Honest Buildings and Convene…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As someone who is IN the event space in a big way, I don’t really focus too much on other people’s events. Of course if it’s ICSC, SIOR, or any kind of industry group that […]
Resource preview: 2017 DNA of #CRE broker report
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The 2017 DNA of #CRE results are in. Here’s what we learned this year about brokers and the CRE industry as a whole. For the third year in a row, relationships are the top […]
This is Why I Love Working in Real Estate Tech…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I get the pleasure of meeting people like Ofo Ezeugwu, thanks to my friend Jon Schultz, who was able to connect me with this future leader, visionary, and entrepreneur– who is destined for […]
How having a Property Inventory Plugin on your website benefits your brokerage
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When buyers and prospective clients visit your brokerage’s website, they expect to be able to search your available property listings. With Buildout’s Property Inventory Plugin, they can. Using Buildout’s plugin, website visitors can search specific criteria […]
Squarefoot is on a Roll
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Jonathan Wasserstrum is one of my favorite people in CRE tech. Humble, hard working, wicked smart and runs an amazing platform. We originally met when I first joined the CRE tech sector around […]
Brokerages without marketing support compete with larger firms by doing this
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In our 2017 DNA of #CRE results, we found that more than half of small brokerages don’t have marketing support. Brokers at medium and large firms are much more likely to have that support […]
And Now For A Bit of Self Promotion…
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In this blog, I try to avoid talking about my own sites as much as possible and write mostly about my travels, connections and observations being on the commercial real estate startup trail. […]
How Buildout’s web tools streamline your online CRE marketing
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. From proposal to close, there’s a lot of necessary exposure and correspondence that goes into a CRE deal. Buildout’s web tools all work together to streamline this process and make it easier for you […]
The Evolution of Commercial Real Estate Technology Is About The Evolution of The Commercial Brokerage Model
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. That’s what Martin Pupil, President US Brokerage of Colliers International told me in a recent conversation we had. And he is spot on. He also made this comment which really stood out to […]
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