Commercial Real Estate Marketing 253
Millennials are redefining work as we know it
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Read the tech papers for most any industry these days and headlines announce the dawn of a new era for that industry. The millennials are coming and they’re upending everything. Hyperbole? Not really. […]
Norway’s automated border with Sweden and what that means for the future of the Internet of Things
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. International travelers who are tired of waiting in line at customs, we have good news. Artificial intelligence and the Internet of Things are making crossing borders much easier. With technology like x-rays and automatic […]
Success story preview: Michael Saunders & Company generates a strong ROI with Buildout
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When Sarasota-based brokerage Michael Saunders & Company updated their branding after 40 years in business, Director of Commercial Real Estate Matt Drews sought a tool to help maintain that new brand consistency across brokers’ […]
Bitcoin server hacked: what that means for the future of Blockchain in CRE
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. We’ve talked before about the virtual currency bitcoin and blockchain, the distributed ledger on which bitcoin transactions are managed. These technologies matter for you because many CRE professionals view blockchain as a future platform […]
CRE tech news roundup: May 2019
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. From massive gains in real estate tech’s capital to CRE’s role in the 2028 Los Angeles Olympics, we’ve rounded up the most important news in CRE to keep you up to speed with what’s […]
Why fake sunlight means corner offices for everyone
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Think of a listing for any property, and “sunny” tends to be one of the top descriptors. Everyone loves natural light, whether it’s in their office, apartment, or even when it’s shining through the […]
2018 DNA of #CRE preview: Marketers’ best practices and opportunities for growth
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout and theBrokerList have returned for the second year of the DNA of #CRE Marketer Survey. Marketers all over the country shared key insights into the work they do every day and how they […]
Pay Attention: Co-Living Will Not Disappear into the Night
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Commercial real estate has an entirely new asset class to contend with: coliving. When my peers and I first heard talk of coliving, most of us sneered.“Only millennials could live like that!,” we […]
What driverless cars at the Consumer Electronics Show mean for CRE
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Even though the focus at the annual Consumer Electronics Show (CES) in January 2019 was on consumer tech, attendees and speakers discussed ideas like how crucial it is to be a tech-forward company and […]
Microsoft just changed the grocery store game
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you thought the Amazon and Whole Foods partnership would be the most revolutionary retail news of our time, it may be time to think again. As reported by VentureBeat, “Microsoft and Kroger are […]
Vlog #8: The Leaders in Multifamily Tech
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As part of my mission to help the commercial real estate industry discover tech, I need to do a better job on educating them as to what’s happening on the Multifamily side. So […]
CRE email marketing best practices
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. With all the email marketing tools available today, you no longer have an excuse to simply send generic mass emails to everyone on your list. From segmenting email lists, to creating effective emails, to […]
The Blank Slate Groundswell in CRE
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When I step back and think about where we are in CREtech, I’m continually inspired by the extraordinary passion of entrepreneurs working and fighting to bring innovation to market. With few outside forces […]
Truss + Buildout: find the perfect tenant for your perfect space
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Guest post by Truss. Buildout makes it easy to create impactful marketing materials for your listings and now, with the partnership between Truss and Buildout, you can easily expand the reach of these campaigns. You […]
The Rise of the “NEW” CRE Professional
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. We’re at the dawn of a revolution in commercial real estate. Transformations are coming at a level the sector has never seen before, creating disruptions that rival and even surpass the rise of […]
How you can make your brokerage more efficient in 2019
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Consider the robust customer relationship management (CRM) systems, marketing automation, and seemingly endless opportunities for online networking available now that didn’t exist just 10 years ago. CRE technology is better than ever and continues […]
Lack of Diversity in CREtech. My Failure. My Pledge.
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Let’s be frank: commercial real estate tech lacks diversity. If you’ve attended a CREtech conference, you have surely noticed a glaring truth: We always lack women and minorities on stage. I’m responsible for […]
How to use Buildout’s tools to efficiently share your documents and materials
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. This blog was originally published in October 2016 and updated in February 2019. In our very first DNA of #CRE survey in 2015, nearly a quarter of CRE marketing professionals said they spent 2,000+ hours […]
Predictive Analytics is CRE’s Holy Grail
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. You’ll hear the term “predictive analytics” (PA) used far and wide in a variety of sectors right now—business, intelligence, healthcare, and yes, commercial real estate, too. At our recent CRETech San Fran event, […]
Comparing FPL’s Real Estate Compensation Pulse Survey results to the DNA of #CRE
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. How do brokers and other commercial real estate professionals like you envision the future of the industry? According to an FPL Associates survey, your counterparts indicated that salaries, bonuses, and workforce growth in the […]
Why investing in your team is investing in your clients
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout is partnering with Ethos CEO Alida Miranda-Wolff in 2019 to develop our culture, leadership, and individual growth with a focus on Diversity, Equity, and Inclusion. We sat down with her for a Q&A […]
Tech takeaways from Deloitte’s 2019 CRE Inventory Outlook
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Deloitte recently released their annual Commercial Real Estate Inventory Outlook outlining trends to expect in the CRE industry in the coming year. The 2019 report emphasizes a need for CRE companies to embrace and […]
Who will drive the ultimate tech revolution in CRE?
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Let’s talk big picture on the current and future state of the CREtech landscape. CREtech is a nascent industry, but much of the tech revolution’s trajectory in commercial real estate has already mirrored […]
How redefining your role around clients could be the future of CRE
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Buildout CRO Kris Krisco worked with the rest of our leadership team for months on transitioning his role from Chief Revenue Officer to Chief Customer Officer. We interviewed him about the change and how […]
How to get the most out of Buildout’s Docs feature part 1: Train your brokers
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Our customers are often excited to learn that, with Buildout’s Docs feature, a marketer can quickly create professionally-designed marketing pieces for as many as 10 brokers at a time. But sometimes, brokers want to […]
Why CRE professionals should start thinking internationally
This post originally appeared on Buildout's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. You may think people who live and work outside of the United States tend to keep their property purchases in their home countries, but real estate market trends show that isn’t necessarily the case. […]
The Biggest Impediment To Growth In CREtech
This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The latest splashy headlines in CREtech tout total funding and the extraordinary proliferation of startups—both wonderful things that benefit the entire sector. A reality check is in order though. Before the hasty celebrations […]
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