Commercial Real Estate Marketing (446)
I Never Set Out to Be a Commercial Real Estate Influencer: 22 Years of Digital CRE
I Never Set Out to Be a Commercial Real Estate Influencer I have a confession to make. I have never been completely comfortable with the word influencer. Maybe that comes with having been around for a long time. When someone calls you an influencer, part of you wonders, Really? Me? Yet this year, the CREi […]
Your Website Is Digital Real Estate: Why Every CRE Professional Needs Owned Content
Your Website Is Digital Real Estate: Why Every CRE Professional Needs Owned Content Owned content is one of the most valuable digital assets a commercial real estate professional can build. I see and hear the same mistake happening constantly. It is as if there is a giant magnet pulling people toward rented digital space, while […]
How M Square Commercial Markets a Rare Drive-Thru QSR for Sale With Press Releases at 310 S Boulder Highway, Henderson, Nevada
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Why press releases work? When a scarce asset comes to market, the broker’s first job is not negotiation — it is visibility. A property sells only for what the widest pool of […]
Commercial Real Estate Blogging: 7 Powerful Reasons to Start Sharing Your Story Today
Commercial Real Estate Blogging: 7 Powerful Reasons to Start Sharing Your Story Today Commercial real estate blogging is one of the most powerful ways to build visibility, authority, and long-term discoverability in today’s digital world. Every single commercial real estate professional has unique experiences and countless stories to tell. Whether you are a broker, leasing […]
Mo Regalado: The Social Media Blueprint for CRE Leads & Community
Author: Tori Nook This post originally appeared on The Tori Nook Talk Show Podcast and is republished with permission. Find out how to blog with us on theBrokerList. Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Mo Regalado, founder of MoVO Media Marketing—the heartbeat behind some […]
Commercial Real Estate Marketing: 7 Powerful Reasons Visibility Matters More Than Ever
Commercial Real Estate Marketing: 7 Powerful Reasons Visibility Matters More Than Ever Commercial real estate marketing has evolved far beyond traditional advertising. Today, the companies that consistently educate, inform, and contribute meaningful insights to the commercial real estate industry are the companies that stay top of mind with brokers, owners, investors, and decision-makers. In a […]
Why the Best CRE Brokers Issue a Press Release Before a Property Sells
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Most commercial real estate brokers think of a press release as something you issue after a deal closes. A celebration. A credential. Proof for the next listing presentation that you got the […]
The Commercial Real Estate Marketing Strategy Top Brokers Use to Win More Listings (Case Study)
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Every commercial real estate seller wants the same thing: the highest possible price, from the most qualified buyer, in the shortest amount of time. Most of them never get it. Not because […]
How Real Estate Display Ads Turn Website Traffic Into Exclusive Listing Leads From Sellers
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Most real estate websites have the same problem. People visit. They look around. Then they leave. For brokers, owners, developers, and marketers, that creates a huge leak in the system. You spend time […]
Dallas Farmers Market Development: How Tanya Ragan Helped Transform a Historic Downtown District
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Inside the real estate story behind the Dallas Farmers Market District — and how developer Tanya Ragan helped revive an entire section of downtown Dallas through investment, leadership, and one of the […]
How Commercial Real Estate Brokers Win Exclusive Listings
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. When I first got into real estate, I was working in a commercial real estate office in New Jersey that later became CBRE. One of the first things I was told was […]
How an Exclusive Listing Helped a SoHo NYC Property Owner Capture an Extra $1.4 Million
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. In commercial real estate, sellers often hesitate to give one broker full control of an exclusive listing. They worry about losing flexibility. They worry about paying a commission to the wrong broker. […]
How to Turn Your Real Estate Website Into an Exclusive Listings Machine
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Most broker websites don’t generate exclusive listings because they’re built like brochures, not credibility engines. When your site proves expertise instead of describing it, everything changes. The Exclusive Listing Website Strategy Every […]
How Joe Serafin Landed a $14M Deal from 2 Strangers Without Cold Calling and What It Means for You
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Every broker has that one deal they can’t stop thinking about, the one that didn’t come from grinding the phones or chasing leads, but from being in the right place at the […]
What a New York Times Feature Taught Me About Trust, Proof, and Winning Exclusive Listings in Real Estate
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Real estate marketing is full of surprises, and sometimes the moments you expect to change everything don’t move the needle at all…until they do in ways you never saw coming. The Day […]
The CRE Industry Mirror Is Blurring: Why the DNA of #CRE Survey Matters Now
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Commercial real estate is obsessed with numbers. We measure vacancy to the decimal. We debate cap rates like it’s a competitive sport. We have charts, dashboards, forecasts, and opinions about everyone else’s […]
How To Keep Your Funnel Full of Exclusive Listings in Any Market
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. Ask any serious broker what keeps them up at night, and the answer is usually not “leads.” It is this: How do I get more exclusive listings, consistently, without chasing every shiny […]
How Smart Brokers Use Proof Stacking to Attract More Listings and Clients
Author: Proof Stacking This post originally appeared on ProofStacking.ai and is republished with permission. Find out how to blog with us on theBrokerList. The Visibility Problem in CRE Marketing Every broker knows that credibility closes deals. What most don’t realize is that credibility has gone digital, and Proof Stacking is the tried and true concept. […]
13 Low-Hanging Fruit Ideas to Drive Traffic to Your CRE Website
13 Low-Hanging Fruit Ideas to Drive Traffic to Your CRE Website If you’re in commercial real estate, you know your website is one of your most valuable marketing tools, but are you making the most of it? Too many CRE professionals miss simple, practical tactics that can drive more traffic, generate leads, and boost visibility. […]
Your Website Is Not a Billboard in the Desert: Why Having One Isn’t Enough
Your Website Is Not a Billboard in the Desert: Why Having One Isn’t Enough We all know that having a website is a basic part of doing business today. But I often remind people: just having a website isn’t the finish line—it’s the starting line. Imagine you invested in building a gorgeous billboard. It’s modern, […]
Your Digital Breadcrumbs Matter: Why Every Social Channel Should Point to You
Your Digital Breadcrumbs Matter: Why Every Social Channel Should Point to You Let’s talk about one of the most overlooked (yet critical) aspects of your online presence: making sure people can actually find you on the platforms they use. In today’s digital-first world, your social media profiles are your handshake, your business card, and your […]
🎯 We Were Found on ChatGPT — Here’s Why That Matters (and What It Means for You)
🎯 We Were Found on ChatGPT — Here’s Why That Matters (and What It Means for You) Something amazing happened this week. For the first time ever, we received an inbound lead from a potential advertiser who said this: “I found you through ChatGPT.” Yes, you read that right. Someone asked ChatGPT how to reach […]
Leveraging a Real Estate Opportunity: Fenix Manufacturing Solutions’ Warehouse Sale
This post originally appeared on tBL member Meybohm Commercial's blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The Challenge Fenix Manufacturing Solutions‘ owner, David Mosier, faced a unique situation with his warehouse facility. Over the years, much of the company’s manufacturing had been offshored, leaving a largely underutilized […]
Houston’s $229M Apartment Investor Default: Learn From the Mistakes and Avoid the Pitfalls
Recently, an apartment investor defaulted on $229M in loans across four properties in the Houston market. When the group was unable to make their mortgage payments, their lender foreclosed on the 3,200 units.
What to look for in an online CRE auction platform
Author: Buildout This post originally appeared on Buildout's Blog and is republished with permission. Find out how to blog with us on theBrokerList. While not all online auctions are created equal, two key things to look for are auction platforms that have built-in technology known as soft close or dynamic endings and high sell-through rates. […]
Enjoy more flexibility and control with the new Buildout Website Editor
Author: Buildout This post originally appeared on Buildout's Blog and is republished with permission. Find out how to blog with us on theBrokerList. In the commercial real estate industry, timing is everything. The moment you earn a new listing, you’re in a mad dash to get accurate property details and enticing visuals in front of […]
What do buyers, brokers, and sellers need to know about CRE online auctions?
Author: Buildout This post originally appeared on Buildout's Blog and is republished with permission. Find out how to blog with us on theBrokerList. A decade ago, the idea of a commercial real estate auction often evoked negative feelings from buyers, sellers, and brokers. For buyers, it meant investing in a potentially distressed asset. For sellers, […]
