We’re always happy to learn what our fellow entrepreneurs are doing to promote technology in the CRE industry. The News Funnel is a channel where brokers, landlords, investors and PR professionals publish, curate and read industry news. We spoke with Michael Beckerman, founder of The News Funnel, and a CRE public relations veteran, about the challenges and successes he encountered while building and promoting his startup.
What are the main challenges in launching/promoting a tech company in the CRE industry?
I’ve been in the technology part of CRE for the past four years. I spent the first year and a half building and refining The News Funnel and since then, taking it to market. In the process, I’ve met with as many CRE tech entrepreneurs as possible, and after speaking to them and thinking about my own journey, I think there are three core challenges in the space:[…]