I was on a conference call yesterday with Linda Day Harrison from The Broker List, Howard Kline from CRE Radio & TV, Kateri Osborne from The News Funnel and CRE//Tech, and Zach Watkins from RealMassive. Linda asked me the question, why did I decide to pivot QuantumListing away from being an app only to being an app and website. My answer was that most people don’t want to do data entry on their phone. Additionally, the youngest Millennials are native phone users, but, they are not necessarily in the position of influence in their work environment yet, and can’t necessarily make their older peers use an app. That inspired me to run a poll.
The result is the poll running on Twitter, “Other than social media, how often do you use apps for business?” The early results for the frequency of use of apps for business on at least a weekly basis is 43% as of this writing. Take the poll on Twitter.
Other than social media, how often do you use apps for business?
— QuantumListing (@QuantumListing) June 28, 2017
Later in the day, I remembered that I asked a slightly different question back in late 2015, which was “Do you use any commercial real estate apps?” At the time, only 19% answered yes. Chris Clark, from the CRE Outsider blog, suggested we asked the wrong question. She thought we should have been asking, “How often do you use your mobile phone for CRE purposes?” We did a follow up with that question and 100% of the respondents were daily users.
We’ll post on the results of the poll next week, and after the 4th of July, we’ll run a poll on the frequency of use of social media for business. Enjoy the long holiday weekend!