Last week, Josh Lyons, Marketing Director of Sperry Van Ness Southland Commercial, sent us a wonderful “thank you” letter describing the success his brokerage has experienced with working with theBrokerList. We were honored.
But more importantly, we were impressed.
Josh’s team at SVN Southland took full advantage of all of the free perks that come with being a member of theBrokerList, and used them to gain market awareness and promote their brokerage’s brand …. for free.
It is a lesson for anybody running a commercial real estate company website or blog. It provides insight into what CRE companies should be doing to succeed with theBrokerList (ie. promote your brokerage) and what to expect when you’re doing things right.
Now on to the actual letter, we received from Josh:
I’m writing this to let you know that we at Sperry Van Ness | SouthLand Commercial have really appreciated our relationship with you and your amazing team. We started sharing our blog posts with you in February, 2015 and now, only two and a half months later, we are able to share some of our successes with you. Here are a few of the benefits we have experienced, from having worked with you:
— Our traffic from theBrokerList now makes up 11.83% of our total website referrals. That’s a pretty good boost in traffic. Not only have you helped increase our website traffic through referrals, but we currently have a total of 98 backlinks from you, coming from 15 different pages. Those backlinks will ultimately help our SEO and rankings, which will eventually boost us up further in local Google searches… meaning more business for us!
— The relationship and promotion we have with you has led us to meet other great commercial real estate companies, such as GPE and PiinPoint, who are now sharing our content on their websites and social media as well. We have had some really great interactions with these companies and look forward to meeting others within the industry.
— If you mentioned “SouthLand Commercial” to someone last year, chances are, almost nobody outside of Sperry Van Ness would have any idea who you were talking about. Now, because of you, we are regularly and frequently having our branded name and logo appear on your site, in front of thousands of CRE professionals.
We write, and you promote. As a result, we are getting seen and recognized. We value this, because we believe this recognition will lead us to more opportunities in the future. These opportunities may be in the form of more backlinks, special write-ups, actual leads, or something else, but no matter how you cut it, they are opportunities and we like that. We like the idea of being a highly recognized brand, and theBrokerList is helping us attain that desired recognition.We write, and you promote. Click To Tweet
— I told our advisors last year that we need to be involved in social media and blogging, because that would brand them as thought leaders in their chosen CRE specializations. We want our advisors to be known as experts in what they do, and being promoted through theBrokerList is a phenomenal way to give them the publicity they need.
Your team has been so kind in letting us include profile pictures and bios with each of our advisors, whenever they publish a blog post to your site. This goes a long way in helping to brand them as credible thought leaders, and we really value your willingness to spotlight them.We want our advisors to be known as experts in what they do, and being promoted through theBrokerList is a phenomenal way to give them the publicity they need. Click To Tweet
I could probably continue on with the benefits we get from having a relationship with you, but I think the points I made above do a pretty good job framing what we have seen because of you. We truly appreciated what you are doing for us, and we are eager to see continued growth and success for theBrokerList, which will ultimately lead to the further success of SVN | SouthLand Commercial and everyone else who partners with you.
Thanks for all your help and keep up the great job of being awesome!
~Josh Lyons of Sperry Van Ness Southland
Thanks to Josh for putting this into such eloquent and meaningful words. We will be forever grateful.
So what’s the lesson here?
Simple — Blogging with theBrokerList is one of the smartest (and cheapest) things you can do to promote your brokerage. Boost your SEO, build awareness, and make connections. And it won’t cost you a thing. Frankly, it would be silly not to.
Don’t know where to start? We can help.
If you have any feedback you wish to share, we welcome it as it is this word of mouth that truly helps our site grow. Send any success stories to us at [email protected] and we will feature your marketing or deal success here too!