This post originally appeared on tBL Marketplace Partner's ProspectNow Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.
Not all online advertising is the same. From social media to advertising on Zillow, there are plenty of avenues in which to market your real estate business, but which is best for you? Let’s take a look at what online advertising strategies will work best for you and how to implement an effective online marketing strategy.
Amp Up Social Media
Social media is a free and easy-to-use platform for you to advertise and brand yourself online. LinkedIn and Twitter are two of the most effective social media platforms for realtors to share articles, market their listings and establish themselves as a thought leader in the industry. It’s easy to advertise yourself on social media, especially when you use applications like Hootsuite to automatically schedule out posts. You can schedule out a week’s worth of posts on social media in just a few minutes using one of these applications.
Write a Blog
What better way to advertise than to publish your own blog with thoughts and statistics on the real estate market? This is a great way to promote your brand while also giving your clients and prospects useful information they can use for their real estate needs. You can share your blog on social media and on your website to drive traffic to it as well. Try to post at least one blog a week. You could highlight listings or give an update on the market with research statistics.
Set Up a Review Page on Your Website
Ask your current clients to write testimonials on your work. Good feedback from current clients is one of the most successful forms of marketing and advertising for you. Make a space for these testimonials on your website to advertise your good work, coming from the people who know firsthand the quality of your work. This is a great way to market to potential clients online that only requires you asking for a testimonial or review.
Send a Newsletter
Utilize one of the greatest features of your CRM and create beautiful and useful newsletters to send out to your clients and email list. Add a link to your blog, website and any social media sites you have in the newsletter to drive traffic to these avenues. In the newsletter, you can include links to relevant articles relating to recent deals closed or industry trends.
Advertise on Popular Real Estate Sites
One of the more costly ways to advertise your real estate business is to purchase ad space on popular sites such as Loopnet. While this will put a dent in your marketing budget, this avenue can put your face in front of thousands of website viewers who look at these sites and are interested in the properties listed on the site.
Whichever method you choose, marketing to owners most likely to sell or buy will improve your marketing efficiency while reducing spend.
ProspectNow identifies these prospects and can deliver digital advertising to them. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.