|Image Attribution: en.wikipedia.org/wiki/Tea|
Hours of prospecting, client meetings, and presentations have resulted in a new assignment. Awesome! You’ve carefully scrutinized each sale and lease deal. You’re up to speed on your competition – you’ve toured each building with which you compete. Prepared is your owner. She understands the tax impact of a sale or the origination costs of a lease and is on board. All that’s left is to produce that glossy brochure, plant that sign, call the neighbors, and publish in the multiple listing service. Now the fun begins! You must interpret the market signals – AKA “read the tea leaves” – to guide your owner to a successful close. Here are a few of my favorites.