This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.


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If you haven’t heard of Pokémon Go, the latest virtual reality app that is changing the way people interact with one another, you need to lift your head up and watch the news, read a paper or even a blog.  This week, Pokémon Go has been a headline story in the Wall Street Journal and various national nightly news broadcasts.  The application is, without a doubt, an insight into the future.

pokemon go

To most of us, Pokémon is a little known game, created by Nintendo, which includes fictional creatures from various lands.  These creatures are carried around by humans in Pokeballs and they battle one another for, well I don’t know what for really; they just like to fight.

Pokémon Go takes this basic game and uses GPS to randomly place Pokémon in locations around the user.  The user simply looks at the app on their smart phone to see what creatures are located within their proximity.  Different Poke balls can attract different Pokémon.

So what the heck does all this have to do with prospecting for new business?  Actually, there are three lessons we can take from the strategy of Pokémon Go.

3 Prospecting Lessons from
Pokémon Go

1) You have to go find Pokémon hotspots.

These Pokémon creatures appear in various Pokémon hotspots and you have to find them. Just like your prospects, you have to go where they are located; they are not coming to you.

2) You have to treat each Pokémon differently.

Not all Pokémon, or all prospects, are attracted to the same approach.  You need to change up your pitch and value proposition to best position yourself to attract the prospects you are targeting.

3) Pokémon don’t die.

Yes, they each have special weapons and powers, but if they are defeated in battle, they simply are not able to rejoin the fight.   Just like your prospects, if they say no one day, they may very easily say yes the next time you call.

So today, go out and find a prospect hotspot. Bring the right pitch which they will relate to, and ultimately converse with you. If you get rejected, don’t worry.  Just like Pikachu (seemingly the only Pokémon a non-Pokémon enthusiast like me know), the prospect always comes back.

On a personal note, a special thank you to my son Nicolas for sharing with me the virtues of Pokémon.

For more prospecting lessons, check out the Dominate Your CRE Summer Bundle, which includes several of our highly sought books, webinars and videos!

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