Nearly a quarter of real estate marketers report spending 40+ hours a month on tedious marketing activities that are not directly aligned with growing their brokerages. However, presenting your brand consistently and professionally across all of your materials is crucial to setting your firm apart from the competition, winning more listings and closing more deals.
Buildout can help you market your brokerage and property listings from propose to close, showcasing your brand, saving you time and allowing everyone on your team to focus on the activities that directly impact your bottom line.
Buildout’s role from propose to close
Buildout provides your entire team with the tools they need to create beautiful marketing materials that are both accurate and brand consistent. Starting with winning the listing, our team of designers works with you to create robust proposal templates, customized to meet your brand standards, so you can take the process of proposal creation from weeks to mere hours.
Once you’ve won the listing, rather than creating documents from scratch, any member of your team can upload photos and property information into Buildout, and then use it to populate customized brochures, flyers and property websites, already created for you within the platform. You can make simple adjustments to page layouts as well as pull together accompanying maps and demographic information specific to your properties as you tailor your brand-aligned materials.
Then, our listing syndication tool allows you to more quickly post your listings to sites you’re already using to promote your properties, and you can create beautiful single or multi-listing emails right within Buildout. We also have a document vault that makes it easy to share confidential documents and other materials needed to facilitate your deals.
Finally, once you’ve used Buildout’s digital tools to make a sale, you can easily remove the property from all of the listing sites where it was posted within minutes.
Buildout allows you to showcase your brand
There are a lot of arguments as to why strong branding is important. However, in commercial real estate, it’s particularly important because the way you showcase your brokerage’s brand is indicative to investors and owners of how you’ll represent their brand.
With brokers managing their own listings and building their own marketing materials, or marketing teams with multiple members creating documents, it can be challenging to maintain consistency. Materials that come off haphazard, with inconsistent brand styles, can reflect poorly on overall brokerage alignment and professionalism. To solve these common problems, Buildout centralizes information and systematizes the creation of branded documents, so your brokerage is represented the same way in all of your proposals, flyers and other materials, regardless of who created them.
Buildout saves you time
When you’re not spending hours developing proposals or building the extensive marketing materials required to promote each of your properties, your time is freed up to do more and to focus on bigger picture efforts. As one of our customers recently said, “With Buildout, I went from creating materials in eight business days to eight business minutes.” Buildout also allows you to more quickly syndicate your listings with other sites where you’re already posting, so your property information is updated instantly wherever it’s published.
Buildout helps you grow your brokerage
Presenting a professional proposal that showcases your brand beautifully (in half the time of your competitors) inevitably puts your brokerage out front, instilling confidence in owners and investors. Our goal is to provide you with the best tools to produce premium marketing materials, scaling your team’s ability to do more, better––ultimately reducing the time it takes to win a listing and close more deals. Our customers say Buildout has changed the way they do business.
Interested in learning more about how Buildout can help you? Talk to us!