This is the second edition of Commercial Real Estate Is… and it focuses on fun, property management, reality and community, all which are traits that make up the industry!
With the endless stream of content chasing us all for attention, there are always nuggets of gold we can find and use to help spur on ideas for our companies. Hope you enjoy this line up of talented folks all doing things a little different!
Give this man a reality tv show!
Can a CRE Firm be Funky AND Successful?
Well if you have a magic bus, named Betty, and a real hippie vibe, with a very well done tongue-in-cheek feel, like Central Realty does, you can do it. Of course it is all tastefully done and very, very funny. I think their creative inspiration is the 1960’s or thereabouts and their t-shirts are hysterical! Yes, they have t-shirts too! Way to go Central Realty, I noticed you several years ago and we have admired you since first stumbling on to you all. We should all have t-shirts! Why not?
Linkedin Groups are Slipping and Rod Santomassimos’s Newly Formed CRE Mastery Group on Facebook is Booming!
Yes, it does take a secret handshake of sorts, but if you are SERIOUS about commercial real estate Rod will let you into the CRE Mastery Facebook group. If you want to rub elbows with only the most serious of serious commercial real estate professionals in the world, let me know and I can give you a recommendation to join Rod’s awesome group! Yes, it truly is exclusive and Rod handpicks those he will let in. I love it and appreciate it so very much. We have taken that approach as well and we also VERIFY all members. Love you Rod!!! CRE Mastery Motto: Where dedicated commercial real estate professionals share, learn and grow.If you want to rub elbows with only the most serious of serious commercial real estate professionals in the world, let me know and I can give you a recommendation to join Rod's awesome group! Click To Tweet
Celebrate Your People with Real Class (Property Managers are #CRE people too!)
That is what I am seeing all over the NAI Hiffman Instagram page and I just love it. Showcasing team members and highlighting tenant appreciation events. It is my dream company and marketing style for sure. It seems NAI Hiffman is breaking the mold and is giving their property managers exposure by sharing tenant appreciation activities and the people at all levels in the company. Now that is a smart use of Instagram for commercial real estate. Hats off to the NAI Hiffman marketing team and leadership!
Overall it was an exciting week of good stuff. Keep it coming people. I am watching you and looking for the good you are doing! Enjoy your week and make it fabulous! Follow this series using hashtag #CommercialRealEstateIs.