Stunned? Okay, maybe not.
After all, it’s not as if the announcement from the Council on Tall Buildings and Urban Habitat makes Willis Tower any shorter. If your client likes the view from 1200 feet, he’s still got it.
But the news got us asking questions about how commercial brokers deal with skyscraper space. Here’s what we found out.
What’s the actual business value of being based in the continent’s tallest building?
“Exactly zero,” says Howard Ecker, founder of Chicago-based tenant representatives Howard Ecker + Company. “You’re still in one of the world’s iconic buildings—just like the Transamerica Pyramid or the Empire State Building. They’re known all over the world.”
What do commercial brokers need to know about leasing space at the top of Willis Tower? And when will people stop calling it the Sears Tower?
Read more at BrokerSavant.com!