Marketing is something that we at Sperry Van Ness | SouthLand Commercial care a great deal about. That’s why we were so happy to see these two articles about marketing for commercial real estate.
The first excerpt below is by Solomon Poretsky with Sperry Van Ness. He talks about the benefits of the marketing platform used by Sperry Van Ness. I can say that having been with this company for over a year now, they definitely have some great marketing tools that make the advisors lives more comfortable.
The second excerpt is from the post by CRE Outsider, mentioned by Solomon Poretsky. This article talks about advisors needing to have good marketing material, but not having to become marketing experts, or having to spend too much time with marketing. It is important for CRE companies to help their advisors by providing them the tools and resources needed to have a powerful marketing presence.
I encourage you to take a closer look at both of these great articles.
Earlier this week, I got a copy of an interesting post from the CRE Outsider blog on whether or not Advisors should do their own marketing (see the article here).
The short of it is that you should and shouldn’t do your own marketing. Yes, you should set the direction and have the knowledge to ensure that you’re going in the right direction. But, no, you shouldn’t be doing the actual work to execute on the marketing campaign. Like I’ve told many of you in person, your clients care that you show up with a perfectly prepared proposal book, but they don’t care who filled in the fields or who stood at the machine and bound the book.
And that’s one of the many reasons that, after almost 18 months, I’m still obsessively jazzed about being here at SVN. If you really think about our platform, what it does is give you the tools to get your…
I was discussing the role of agents with someone who was adamant that of all the things agents do, marketing is of the least value and should be outsourced. It kind of surprised me. Isn’t the job of an agent to find willing buyers/tenants and sellers/landlords? How can you do that without marketing?
Many brokerages don’t even have a marketing department anyway. Even if they do, agents are often left to their own devices when it comes to marketing whether it be generating leads, marketing their properties or themselves. And they seem to like it that way. It’s the agent that knows the market, the building, the client and…
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