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In real estate, there are right and wrong ways to market. To be successful in this industry, you need to target the right audience, get their attention, and then close the deal. While this sounds simple, it can at times be quite challenging. Check out our key marketing tools used by top realtors here

Although there are many deadly mistakes in real estate, there are seven in particular that you should avoid at all cost. Remember, even if you have been in the business for years and have experienced a good level of success, there is always room for improvement.

  1. Abandonment – Throughout the house hunting process and all the way to closing, you call, email, and text repeatedly. However, once the home sells, you disappear. To many clients, this feels like abandonment. Dropping a quick note or making a fast phone call will go a long way in securing referrals.
  2. Being Too Particular – Many real estate agents only go after clients looking for high-priced homes primarily because of big commissions. However, if you limit yourself to only high-price-point homes, there will come a time when that segment of the market stalls. Therefore, you need to broaden your client base.
  3. Poor Question Asking – To serve your client best, you need information as to the number of bedrooms and bathrooms required, preferred floor layout, wanted amenities, specific locations of interest, etc. The more you know about your client, the better you will perform as the real estate agent, so make sure you ask the right quests.
  4. Big Ego – OK, so you might have received awards for being the top agent over the past 10 years or named as a million-dollar agent three years in a row, but all your clients want is an excellent experience when buying or selling a home. You can be proud of your hard-earned achievements, but make your clients the priority, not you.
  5. Not Answering Calls – More than likely, you have an extremely busy schedule, so when a client calls often to ask about a listing or get a status update, it can be annoying. However, one ignored phone call can be a deal changer. If you can take the call, do; otherwise, take a few minutes to respond to a voicemail message.
  6. Failing to Keep It Real – To sell homes, you have to provide accurate photographs and information. Be careful to use descriptions and images that are true depictions of the property’s condition.
  7. Wrong Priorities – Never get your priorities mixed up. If you are married and have children, they should always come first. While you might think this puts a deal at risk, in truth most clients will respect you more by hearing that you need to change a schedule in order to make it to your son’s baseball game or your daughter’s dance recital.

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