I’m a man on a mission, and that mission is to make Wednesday at ICSC RECon great again.* Companies spend big bucks at RECon to exhibit and send their personnel to attend. The marginal cost of making Wednesday a worthwhile day to attend is really negligible compared to the sunk costs of exhibiting. I am not here to bash ICSC. I really think that it is a terrific organization, with a great staff and dedicated member volunteers. My goal is to exhort the leadership and its members to rethink the last day of its biggest event of the year.
My companies, Perlmutter Properties and QuantumListing share a booth, S246 S Street in the South Hall, with Benbrooke Realty Investment Company and Gladstone Development Corp. I’ve always been able to get something out of Wednesday at RECon, but compared to the first two days, it just isn’t the same. As a result, with the help of Brian Donovan of Donovan Real Estate Services, we are trying to organize a speaker series at our booth. Here are a couple of the emails I’ve been sending out to prospective speakers.
I set up a website, www.letsgetsmart.info that will be updated with info. Ultimately, I’d like to make Wednesday RECon’s equivalent of SXSW, with events happening all over the convention floor, so that RECon participants stay for Wednesday, not because they have to, but because they want to. Won’t necessarily happen this year, but over time it should be achievable.
If you can’t make it, let me know if there is someone else from *** (name redacted, but he is a ICSC trustee) you would recommend, as well as anyone else you think would be good.”
And, to a friend who works at a supermarket company, and can’t speak because he is leaving on the redeye asking for more information,
“Just started working on it last week. Hoping to hear back from a few people tomorrow. But here’s what we have so far: (Check for the latest updates at www.letsgetsmart.info)