It is my desire to share my experience with my colleagues about blogging for commercial real estate and providing grounded fact that you can make money doing so.
Seasoned real estate professionals know banging on doors and networking are the keys to a successful career. Blogging and social media is a waste of time. How many people in your office are making money by blogging for commercial real estate or by a website?
What if you started hearing stories about your competitors or colleagues, closing deals from writing a blog or typing away on twitter? Would you be intrigued? _Mark Chase
On September 12, 2014, I became a paid writer. The check below is the first half payment generated from one blog post.
One Email that changed it all
The email arrived at 3:20 in the afternoon.
Subject Line: Need help
The message started with “I plan to open a restaurant”, then described the location she planned to open and continued to outline the parking required based on the article she had just read on my blog. She had questions and wanted to know if it was possible to open at this location. After a few emails back and forth, I suggested a phone call to discuss her options and some possible loopholes to get around what appeared to be a property that did not have enough parking to meet current codes for parking.
One thing leads to another…
What started as a conversation about parking requirements, evolved into a conversation about her difficulty finding a good location.
The REAL pain point revealed!
It turns out that she had been working with another brokerage firm for six months, but they were not presenting many sites and did not return calls. She was frustrated and had been looking on her own.
“Can you help find me a site?”
“The core of my business is site selection for restaurant chains and I would be happy to assist.” After more questions, I soon learned she was a franchisee of a large national brand and had purchased the rights to build multiple stores in my market.
Within 45 minutes, I was introduced to the Director of Real Estate for several states. Early the next morning I was hired as her new representative. Not one to let the grass grow under my feet, I geared up and started looking for sites.
Sometimes things just flow
Within 48 hours of receiving the first email, we submitted an offer on a great site. After the normal brutal process of negotiating a lease we closed the deal.
I have never considered myself a writer. But, now I know what it feels like to get paid for writing. Not only will I earn a nice commission from my article, but I started multiple relationships that should continue to generate income. Do you think blogging and social media is a waste of time?
How many cold calls do you make to generate one lead? How much do you spend on postcards to receive one lead? My investment in writing and publishing the article, about parking requirements, was less than two hours. The beauty is my article continues to work 24/7/365 with no further effort.
Are you thinking about writing a blog? Do you have questions about how to start your own blog? Post your comments below or click to learn more here.
Photo Credit: “Blog Dice Show Writing News Marketing Or Opinion” by Stuart Miles Source: freedigitalphotos.net