Perhaps this scenario plays out at a higher percentage on highways, when you are perusing exit signs for a gas station or Waffle House or Cracker Barrel, but what about on an average street? Especially if you’ve never visited the business before, chances are you relied on your phone to guide you to the front door or at least planned your route ahead of time.
Especially if your business is a destination location, why would anyone actually risk certain death by looking for a sign while driving, when they can simply say, “Hey Siri. Take me to the nearest coffee shop”? And don’t even get me started on location-based services: “Hey Siri, remind me to buy eggs when I leave work today.” Or, “Hey Siri, when I get to Safeway, remind me to buy dog food.” Yes, that’s a real thing.
Fine, I’ll admit it. Some signage, like the one below we saw while conducting Site Selection work in Georgia, catches your eye. But does that signage convert to actual customer visits? Sales?