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This could be the shortest column EVER! Of course price is important. End of story. But, because I have a bit more space – allow me to offer some arguments as to why price is not important. As we’ve discussed – buyers of commercial real estate either buy to occupy (owner occupant) or buy to collect the rents as income (investor). In the latter case – no relationship exists between the owner and the occupant – it’s strictly arm’s length. Counter with the former as an owner operated business will soon be housed.