According to the Microfocus blog, more than four million hours of video is posted to YouTube each day. There are billions of Facebook, Instagram, Snapchat and Twitter posts every day. There are more than six billion Google searches every day, too. There are at least 250,000 podcasts out there. Marketing expert Mark Schaeffer writes often about “content shock,” the phenomenon where content creation vastly exceeds our capacity to consume it. He contends that the only way to get someone to consume your content is to actually pay for them to do it. To get your content noticed, you’ll need to take out ads on Facebook, LinkedIn or wherever you think your audience is.
As commercial real estate professionals, it’s important that we continue to learn about our industry. In order to help cut through the content shock, we just introduced a new website, CREpodcasts.com. The goal is to create a comprehensive directory of CRE podcasts and video channels, making it easier for you to find relevant content. Right now, it is little more than a listing of about seventy podcasts and video channels. Users can make moderated comments, and over time we’ll make suggestions and comments of our own. It is very much a work in progress, so we can use your help in bringing our attention to the podcasts and videos you listen to or watch. And we’re open to suggestions on how to make it more useful to you.
For now, we are hosting it outside of QuantumListing.com, but may at some future point host it within. Since we are in the process of rebuilding QuantumListing, I didn’t want to force scope creep on the tech team. Additionally, this will allow the directory to become what it wants to be. Will there be a meritocracy, where the better content rises to the top? Will we introduce paid placement? I’m not sure yet. First we have to get eyeballs here.
If you’re thinking about starting your own podcast and are wondering about who the current audience is, check out THIS article.
Please have a look at CREpodcasts.com and if you don’t see your podcast or video channel listed yet, or have suggestions on ones to add, send an email to [email protected] or fill out the form below.