It’s already that time of year again as we all prepare for a whirlwind of shopping typical of the holiday season. So what’s the forecast for shoppers and retailers who will be amidst the hustle and bustle?
1. Black Thursday?
Well, there are several new trends blowing our way with an imminent chance of early shoppers ready to take retailers by storm – as early as Thanksgiving Day! Many big name stores are opening the day before Black Friday changing the way we experience Thanksgiving Thursday – we’ll call this merge “Black Thursday”. So whether you are a retailer or consumer, we’re sure you will benefit from some insight into the 2013 holiday trends with these top gifts, deals and more!
2. Technology, technology, technology
No doubt, one of the most popular holiday gifts this season will be electronics – from tablets to Smartphones, shoppers and retailers alike can expect big crowds seeking the newest gadgets on “Black Thursday” as well as the weeks leading up to the holidays.
3. Early Shoppers
Prefer to beat the crowds? Researchers have discovered the best days to shop so that you can avoid the crowds and shop in peace. December 2, 3, 4 and 6 have shown to be the least sought after days to shop, especially December 4 (unless you share this with your friends, then the secrets out!)1
4. David vs Goliath
It’s also beneficial to know that 85% of people are just as inclined if not more so to shop at small or local businesses when compared to last year.2 Good news for mom and pop shops who usually find it difficult to compete with big name stores like Walmart, Target and Best Buy – just a few of the retailers opening on Thanksgiving in order to compensate for a shorter holiday season this year.
5. Shop in Your Pajamas
And let’s not forget about the virtual shopping environment where you are sure to beat all of the hustling feet. 91% of people will research or purchase their holiday gifts online and 40% say that they will complete at least half of all of their shopping online.3 So, whatever your shopping preference, it’s time to get started on that gift buying as the early start to the holiday shopping season means goods may be sold out faster with most consumers planning to spend between $301 – $800 on gifts this year! 2
Sources: De Rito Partners Blog
1) Marketwatch – Best Shopping Day of the Season 2013
2) Retail Solutions Online – Unwrapping Holiday Shopping Trends
3) Marketing Profs – Holiday Season 2013 How and When Consumers Plan to Shop Infographic