In residential real estate there has become a business in staging homes for sale. Realtors® have gotten certified in staging through organizations such as the Real Estate Staging Association. Wikipedia states that staging is: “… the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.”
As staging is commonly known in the residential arena of real estate there is something to be said that Commercial Real Estate brokers too must utilize the practices and staging when taking a listing. We must present our office, industrial or retail listings in the best condition for a prospect to want to set up their business in that said space at the rate in which our ownership’s are seeking. Though many of our suites are empty and nothing really needing to be staged there are things we can always do to make a vacant suite more appealing.
Sometimes we must go above and beyond. Such is the case when I had a vacant former café where the former tenant just skipped out on their lease and left everything in place. Two years after they vacated I took over the listing to find that upon my entry into the suite my first impression was not very positive. There were items spread throughout the space, on top of counters and dead bugs everywhere. Also in the kitchen there were greasy pots on the stove, in the fryer and in the sinks. Knowing that since my impression was low I knew any prospect I brought into the suite would oversee the potential of this location by focusing on the condition it was left in… 2 years ago. Below are before and after photos after I spent 90 minutes throwing away any trash, sweeping the floor and positioning the tables and chairs.
Here are some other staging tips:
- Pick up any clutter and throw away any trash
- Office buildings: push in chairs into desks; all facing the same direction
- Blinds: have them all open; or all closed; positioned at same level
- Sweep up all dead bugs and cobwebs
- Every time in suite run faucets to flush out pipes
What are some other staging tips you have to better present your properties to your prospects?