They Understand How Local SEO Works
Welcome to part eight of the “How to Select an SEO Company” series. In our last section, we covered the topic of blackhat SEO tactics and why you should make sure you don’t hire a company who will practice them. In this section, we are going to discuss finding an SEO company who knows how to boost your local SEO rankings. Local SEO is the effort to rank well for certain keywords in a specific area. This is a great practice if you are trying to get more business from people in your local area. You can rank well for keywords all over the world, but if you are not ranking well in your local area, you may not see as many local leads. This is why you want to hire an SEO company who understand how local SEO works.
What Businesses Should Practice Local SEO?
Just about every business should be practicing local SEO. Unless you only offer your services or products online, and local customers do not receive anything different, local SEO is very important. If you have customers from all over the world, but also have a local store, you should be practicing local SEO as well. Local businesses like stores and those in the service-based industry should be prioritizing local SEO more than anyone. For example, if you own a tire repair shop and only offer in-person services, local SEO is very important.
Why Local SEO?
Most people have found themselves searching for a local business near them. Whether we search for a pizza restaurant, coffee shop, or clothing store, most of us have relied on local search results. The goal for local SEO is to rank above local competitors when people are searching for a local business. This can help drive sales and foot traffic when your business is the first to show up.
An SEO company should know how to help their clients practice local SEO, as it is very important for seeing results. If there is no way for someone in a different state to purchase your products, there isn’t much of a point to rank well in their area so they visit your website. You would want to rank well in your local area. Your SEO company should know how to help you and the factors that impact your local search result rankings.
Factors That Impact Local SEO
One of the most effective tools to help local search rankings is Google My Business. This is your business listing found on Google. Google My Business listings show up as search results when someone is using Google to search for a local business. It is completely free to create a Google My Business listing for your business, and it only takes a few minutes to set up. The more detailed a listing is and the more reviews it has, the higher it will rank in search results. You should also include the keywords you want to rank for in your description. If you are interested in learning more about Google My Business, you may enjoy our blog post, “Why and How to Use Google My Business”.
Another factor that helps your website show up in local search results is the use of keywords. Chances are, you know to use the keywords you want to rank for on your website. You can also use the names of the cities you want to rank for in your content. For example, if you want to rank well for “coffee in Pensacola, Florida,” you can use those keywords in your website content. This will help you see a higher ranking in search engines.
SEO Companies Knowing About Local SEO
There are many other factors that affect local SEO, so it is important you hire an SEO company who knows how to practice it. You are much more likely to see an increase in sales if you practice local SEO. To make sure an SEO company will know how to help you practice local SEO, ask them if they have any experience with it. You can also ask them what tactics they use to improve local SEO rankings. When you are interviewing different companies, hire one who has experience and sounds confident in improving your local SEO rankings.
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