This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.//?#
They Produce Great Original Blog Content
Welcome to part three of our series “How to Select an SEO Company”. In this section, we are going to discuss why it is so important for SEO companies to have a blog. This is often overlooked by prospective clients, but it really is important. SEO companies know that blog content is a handy tool for improving search engine rankings. They also know that the better the content is, the more likely it is to get a better ranking from Google. If an SEO company doesn’t have a good blog, or no blog at all, they are truly missing out.
How Do Blogs Help SEO Efforts?
There are numerous ways blogs help benefit search engine rankings. To start, websites with blogs have on average 434% more indexed pages on search engines. This is a huge deal for any website owner. The more indexed pages a website has, the more likely it is to be seen in search results. Second, blogs allow website owners to practice both on-site and off-site SEO. It can be a challenge to practice on-site SEO when you have very limited content or webpages. The more content you have, the more strategic keywords you can use. You can also include backlinks to your other blog posts, which will help your off-site SEO strategy.
Blogs also build a business’ credibility and help develop a brand presence. 81% of online consumers say they trust what they read in blogs, which makes a blog the perfect opportunity to gain credibility. A blog can help to develop a brand presence because it gives the business a platform to share its “voice”. Getting to know a brand is becoming more and more important to consumers. In a business’ blog, they can share their values, stories, and expertise, which helps consumers feel as if they know the business. If you are interested in hearing about other ways blogs are helpful for businesses, you may want to read our blog post, “Should You Have a Blog?”.
Why Should SEO Companies Blog?
As mentioned above, blogs are fantastic tools for SEO. Sure, they take a lot of time to manage, but the benefits are well worth it. If an SEO company does not invest time and money into a blog, they know they are truly missing out on getting better rankings. You don’t want a company that takes shortcuts to save time and effort. You want a company who is willing to go the extra mile if that means getting better results.
If the SEO company does have a blog, but they only have a few posts from several years ago, or very short blog posts, this may also be a red flag. As SEO companies, we know blogs are more effective once they are reaching above 1,000 words. We also know Google looks to see if blog posts have images, headers, and proper English. In order to have an effective blog, you can’t cut corners. SEO companies know this, and they shouldn’t be practicing this with their own websites.
Thoughts on SEO Companies Having Blog Content
A great SEO company will have a high-quality, informative blog that is updated regularly. Ranking on the first page of search results is worth the time and effort of having a great blog. When you are looking at different agencies, pay close attention to the quality of their blogs. They can tell you a lot about a business’ expertise, values, and work ethic.
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