Developing strategic marketing plans is never easy because all plans are customized based on the Five W’s: Who, What, Where, When and Why. These words are often mentioned or associated in journalism, research and the guidelines in which news writers investigate. It is also the guideline in developing a unique and strategic marketing plan for every brokerage and individual advisor in the CRE industry. One commercial real estate advisor at SVN Desert Commercial Advisors is diving into the latest marketing strategies to stand out from the crowd. Retail advisor, Eddie Gonzalez is utilizing drone technology and a personal commercial real estate podcast channel to provide answers to the questions frequently asked by prospects and clients. Hence, the Five W’s!
Gonzalez is part of a dynamic top-producing retail team in Phoenix. Their team specializes in retail leasing and sales investments all across the valley. Gonzalez is a native of Phoenix, Arizona and focuses on commercial real estate in the Central Phoenix corridor. The podcast channel, “Time Kills Deals” will be launching end of summer. “I will have guests on the podcast that include property owners, tenants, lenders, appraisers and other brokers in the valley,” said Gonzalez. The podcast is currently being developed to cover hot topics about buying and leasing commercial real estate. While there may be others out there, Gonzalez plans to add a little more flare to separate him from the rest but ultimately provide insightful CRE related information to the community.
Technology itself is changing the landscape of commercial real estate. CRE Tech companies are developing platforms that cover all areas from consumer insights, analytics to automated underwriting, market rent calculations and so much more. Named to the top 20 women in CRE Tech is founder Linda Day Harrison of the Broker List. “Social media and the use of online marketing tools and an awareness of the importance of SEO are starting to become Mainstream for commercial real estate,” said Harrison. There is a surge of innovation that is sweeping the nation but CRE professionals are also gravitating to drone technology that can be used on a tidal wave of social media platforms to increase the level of engagement and followers.
Managing Director, Perry Laufenberg expressed, “Eddie’s customer service background shines through in his interaction with clients and colleagues. He is continuously working to improve his depth of knowledge to better serve his clients in every aspect of a real estate decision.” SVN advisor, Eddie Gonzalez specializes in covering aerial footage of new developments in the valley as well as historic commercial buildings. He also covers different footage of the listings with SVN, which can found on his Instagram page @azcommercialrealestate and Facebook business page, @EddietheCREguy. CRE Tech connoisseur, Harrison stated, “Many are starting to realize the benefits of the integration of social media, blogging and importance of SEO and the help we can provide as a result of associating with our site.” Since the recent closure of Xceligent, tBL has been on a constant upward trend. There are approximately 4,600 businesses that are currently using their site.
The most important tips anyone can take away from social media is picking the right content to post to the right platforms. LinkedIn is not Facebook for example. You must establish your objective first and most of all stay consistent.
Your business is your brand!
SVN | Desert Commercial Advisors is a full-service commercial real estate services firm providing comprehensive expertise in investment brokerage, leasing, landlord/tenant representation, analysis/valuation and market research. We specialize in multifamily, retail, office, medical/dental, and restaurant property types. Visit our website at www.SVNDesertCommercial.com for more information.
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Media Contact: Melissa Swader