How Drones Are Impacting Commercial Real Estate
Effectively marketing a commercial property is probably one of the most difficult things to do in business today. The competition is brutal and can be cut throat, partly because online listings generate most of the leads and almost every buyer or tenant today begins their search online.
More and more commercial real estate professionals are turning to Unmanned Aerial Systems (UAS), also known as “drones”, to aid in their property marketing. Using drones can really make the property stand out from the pack and put your firm on the cutting edge of technology.
In August 2016, the Federal Aviation Administration (FAA) loosened its restrictions on the use of drones for commercial use. It represented a big step forward for real estate professionals looking to put drones to work in their own businesses. That, in conjunction with technological advances, have made it efficient and cost effective to take aerial pictures and videos from drones.
Drone use is an innovation that eclipses traditional aerial photography of properties which were limited to either grainy satellite images (like those found on Google Earth) or those taken during pricey aerial photography sessions with a hired airplane or helicopter. Drones really do offer a unique perspective of properties and land that appeals to buyers.
According to the Commercial Real Estate Development Association (NAIOP) drone videos allow potential investors to see every inch of their property, including pitfalls and problems, right at the initial phase of the deal. This makes brokers who offer aerial drone videos more attractive to buyers.
While drone use in the commercial real estate industry appears to have unlimited possibilities, only time will tell what real impact they will have.
A simple Google search in your city should return multiple Drone Photography businesses. Most will offer different ‘Aerial Photography’, ‘Aerial Video’ and ‘Aerial Photography/Aerial Video’ packages and pricing with clearly defined turn-around times and photo editing services. More and more companies are emerging, so it is important you do your due diligence and find an FAA approved company.
ClientLook is a great place to showcase and/or archive your drone footage. With unlimited storage you can save all of your digital imagery under one roof. Link your videos to properties and even share them with clients through our online deal collaboration portal. Let technology work for you! Our commercial real estate software helps you take control of your business, boost your productivity, and win more deals. If you’re ready to take your business to the next level, contact us today to schedule a complimentary demo or sign up for our 21 day trial to experience our CRM for yourself.