Robin Hood is one of those great champions of the poor that we heard about as children, and even now as adults. The reason he’s so amazing is because he is an exceptional bowman with a kind heart. But, I argue he may not have been much of a hero if he were a pathetic bowman. So, what does Robin Hood have to do with commercial real estate? Simple; commercial real estate agents who are like Robin Hood are more likely to be successful than those who are not like him. Robin Hood used arrows to get things done. So, what tools and traits can real estate agents have, that make them similar to Robin Hood? The following tools/traits [or arrows if you prefer] are some excellent clues to look for when determining whether or not a commercial real estate agent might be a champion.
Arrow #1 – Email Marketing
Email marketing is an amazingly effective tool. A good agent should have an extensive list of potential investors, tenants and brokers who are interested in doing business. Okay, I don’t think Robin Hood ever used email. Unless he traveled in the future, he probably never even heard of “email.” But, he did have a good collection of arrows. And there are different types of arrows to be used for different targets. The same is true for email marketing. There are different lists of people who should be emailed, depending on the type of listing that needs to be promoted. It is crucial that an agent keep a good assortment of email distribution lists that can be used for different situations. If a real estate agent doesn’t use email marketing, or doesn’t use it well, he or she is definitely not off to a good start, when it comes to being like Robin Hood. Find a commercial real estate agent who will send your listings into the hearts of those who need it the most!
Arrow #2 – Syndication
As a boy, I thought it was the coolest thing to see Robin Hood notch three different arrows at the same time and then send them flying into three different targets. A commercial real estate agent can actually do something similar to this… kind of, in a way. Check and see if your agent is syndicating listings with other sites. You may have heard of LoopNet, CIMLS, Rofo, theBrokerList or other listing websites. There are so many places that a listing can be shared. Here is the question: Is the agent you are using, or thinking about using, sharing multiple listings to multiple listing websites, all at the same time? Are their listings going onto the sites mentioned above, or other similar sites? If so, awesome! If not, well… there are some Robin Hood traits to be desired.
Arrow #3 – A Strong Name
I guarantee you, if the oppressed people of Nottingham (The city where Robin Hood was a hero), heard that Joe Schmoe were coming to help the poor and vanquish evil, the hearts of the people wouldn’t be too stirred. However; when the name of Robin Hood was hinted, people perked up and morale was lifted. So likewise does this idea apply to real estate. If you hear that a strong reputable agent/company has taken a listing, then there is cause to be excited. There’s a good chance the hero agent will actually get the property sold or leased for a good deal. On the flip side, if some no name with zero reputation comes along and takes a certain listing, there may be reasonable doubt as to the outcome of that deal. How do you determine the strength of a name? Here are a few things you can look for:
- Is the agent part of a larger company? Look the company up online and see how reputable they seem to be. Is it a mom and pop brokerage or is it a nationally recognized company like Sperry Van Ness?
- Does the agent actively get his or her name published? Where to get published?
- Company Blog
- Guest Blogs
- News Articles
- Is the agent showing up regularly where potential clients are hanging out?
- Is there evidence that the agent has experience and actually knows how to close a good deal?
Make sure your agent is a Robin Hood equivalent, and not just some Joe Schmoe. Don’t find someone who might be able to make an impact with your listing. Rather, find someone who WILL make an impact with your listing, and has a proven history of success… you know, like Robin Hood!
Arrow #4 – A Smile & Good Attitude
One of the best things about Robin Hood is that he is so likable. You want him to succeed; not because he is labeled as “the good guy,” but because he is nice. He sings songs, plays with his men, is kind and generous to the poor, helps those in need, smiles and has a straight up great attitude. Can you imagine how bad it would have been if he were a totally snooty sour cat? Things probably wouldn’t have gone over so well. The same is true with real estate agents. Clients don’t like people who are always frowning and have a bad attitude. Neither do potential clients. Make sure the agent you’re looking at is the kind of person you would like being around.
Find a Robin Hood Real Estate Agent
Make sure you’ve got someone who has a great arsenal of commercial real estate arrows (good at email marketing). Make sure that person is skilled when it comes to getting listings seen. Make sure you agent has a big name or has a strong company backing them up. Make sure you don’t get caught up with a downer. There are certainly more arrows and tools that make someone a quality and credible agent, but the four arrows mentioned above do a pretty good job at describing the kind of person you want as your champion for success.Make sure your commercial real estate agent could pass as Robin Hood! Click To Tweet
If you want to take a look at some other arrows currently being used by commercial real estate agents, take a look at the “Technology” category of our blog.
About Josh Lyons – Josh is the marketing director for SVN | SouthLand Commercial. After earning his degree in Public Relations, in 2009, he ventured into the marketing world and has made a significant impact with each company he has worked for. His greatest experience and skills are centered around the strategy and execusion of email, SEO, blog, and social media marketing. He also puts a strong focus in tracking his ROI.