March 17, 2017
by Analisa Goldblatt, Marketing Manager at RealMassive
During a recent trip to Las Vegas, Nevada, I had the amazing opportunity to meet Natalie Wainwright, an exclusive Tenant Representative with Cushman & Wakefield Commerce. As a successful, passionate professional and President-Elect of CREW’s Las Vegas chapter, Natalie has a wealth of insight to share regarding women in the workforce and pursuing a career that makes you excited to wake up on Monday morning. It was an honor to include Natalie in this series – please freely share this piece with your network!
What first attracted you to commercial real estate?
I’ll never forget, I was a Broker Assistant here at Cushman & Wakefield Commerce and my now partner, Dan Palmeri, was driving me around the valley in an attempt to familiarize me with our market. As we were driving, my brain was bursting from the level of knowledge he had and the intricacies of each and every office building. He looked over at a building he had just fully leased and said, “It makes you look at your city differently, no longer can I drive around and just mindlessly cruise. I now look at my client’s signage on their buildings, and get to point them out to my daughter and tell her I leased that building. I feel like I am helping out my city in a little way that’s all mine.”
It was then that I had a vision of being able to drive past a beautiful class-A office building, turn down the music and tell my own kids, “Hey guys, that’s moms client.” Four years later I am able to do just that, nearly every time we are in the car. I love the process of relocating an out-of-state client into our market, showing the various opportunities, and then assisting them in their new lease or purchase. Commercial real estate doesn’t have the emotion of residential, yet it still packs a powerful punch. Commercial has a long-standing effect on the community though hiring employees, bringing a needed service to the area, and over time becoming a partner to the community.
Can you recall one of your best days on the job as a tenant rep? Why was it so great?
I love this question. I have so many great days as an exclusive tenant rep, which is why Sunday nights are my favorite. Those are the nights I spend game planning for the week ahead. If I had to choose one day in particular, it would hands down be the day I toured my clients out of the U.K. They were interested in opening a location here in Las Vegas, NV or Scottsdale, AZ. We spent the morning touring the office properties they had pre-selected. Once we walked the 4th location, they decided they had found their future location and were ready to end the tour and move forward without finishing their remaining selections.
After spending the morning with them and understanding their business model, location needs for employees, and what they were hoping to achieve aesthetically, I knew they needed to proceed with the tour and walk one more selection that checked all the boxes. They politely agreed and we headed over. My Tenant walked into the fifth floor grey shell space with floor to ceiling windows and fell in love. I snapped a photo of them all out on the balcony admiring the views and talking about whose office would go where. Moments like these are what makes this job so fun. Getting to know your clients, seeing what gets them excited, and leaning on your market knowledge and expertise to deliver them the absolute best options and service.
What led you to becoming the 2017 CREW Las Vegas Chapter President?
CREW Las Vegas is something very near and dear to my heart. The feeling of walking into a room of women that either look like you or that you want to look like is so powerful. My first CREW event was so welcoming and informative that I immediately knew I wanted to get involved. Within months of joining the organization, I had a tremendous desire to work with my fellow chapter leaders to bring it to heights never experienced on the local level. I am surrounded by the best Board of Directors a person could ask for, and it’s through their various talents and our collaboration that we have raised the bar for CREW Las Vegas.
What does this role as President mean to you?
Being CREW Las Vegas’ upcoming president is a huge step in my career and is an opportunity to really be a resource and friend to every member of the organization. My passion is creating an atmosphere in which women are nurtured professionally and are able to self-improve, have easy access to their mentors, and practice their abilities in the business marketplace.
What’s the best career advice you’ve received from a mentor?
A person whom I admire once told me to “focus on my long-term goals, and not underestimate the amount of short-term discomfort I will endure.” This has proven to be true throughout my career – the hours during weekends data basing the market, reading the quarterly reports, and familiarizing myself with every landlord and building in town is of course monotonous, but all sets me up to be an expert in my market. Meeting with potential clients and providing long term value without seeking anything in return is my team’s motto. We practice The Glacial Effect, meaning we are not focused on the short-term gains in hopes of establishing a long-term relationship built on mutual respect and trust.
What other organizations are you involved in?
I am currently the Chapter Lead for the Las Vegas Cushman & Wakefield Commerce’s Women’s Integrated Network (WIN), an organization that develops and supports the talents of women through identifying and eradicating unconscious bias by creating awareness, enhancing training, and fostering new thinking that respects, advocates and nurtures the success of women. WIN was launched in October, 2016 and we have already made such great strides. Cushman & Wakefield is filled with incredible women ready to mentor and now it is easier than ever to make those valuable connections.
I also sit on the board of Commercial Alliance Las Vegas (CALV), which is part of the Greater Las Vegas Association of Realtors. CALV is made up of members of every local commercial real estate organization to ensure that we are enhancing a collective influence in shaping public policy, providing education, and networking.
Who do you admire most and why?
I admire women who stay true to themselves and those who when they make it to the top, turn around and reach behind to bring along women that are up and comers. Women who share my vision in no longer being the only woman at the negotiating table and women who are using their positions within their firms to ensure we are headed to that being a reality. Women who put an end to the biases of gender, race, and youth.
Any major predictions for CRE in 2017?
I think the days of having to walk through a space are slowly dwindling. 3D models and VR renderings of the interior of properties will make the virtual experience comparable to actually touring.
Are you a member of the CRE industry who wants to help move real estate forward in 2017? I would love to hear from you and discuss how we can work together to turn vision into reality. Let’s connect!