More than ever before, the popularity of online marketing is growing. And in addition to expanding your lead database and growing your brand, effective online marketing strategies boost the bottom line—profit. Although there are hundreds of ways to be more successful with a marketing campaign, the samples provided will start you in the right direction.
Remember Your Website Homepage—The best promotional opportunity you have online is your website homepage. For sharing related business information, and also information about who you are, what you do, and how you can help, your homepage is vital.
Include a Bio—Some people in real estate do not understand the importance of including a bio. However, this is critical to your success. After all, both existing and potential clients want to know about the person they are dealing with, so let your personality and passion for real estate shine through by offering information about your licensing, certifications, and awards. Include details about professional goals, your history as it pertains to real estate, and past successes.
Online and Offline SEO—All too often, people only pay attention to online SEO. While this is obviously important, especially following the most current algorithm guidelines set by Google, you also need to focus on offline SEO. Through special tactics, you have the ability to answer questions in different forums and even guest post top-quality blogs and articles.
Share Current News and Trends—A huge part of your online marketing strategy should be blogging. In addition to well-written blogs, make sure the content is what people actually want. Provide readers with information about current trends, news, and events within the commercial and/or residential real estate market. You should include market updates in your blogs, perhaps discussing recent job loss reports or the latest Federal Reserve Bank rate change.
Additional Blogging Content—As part of your blogging campaign, be sure that you post a significant number of blogs that are not time-sensitive. Known as “evergreen content,” this includes things like “how to” or “top 10” type blogs that remain relevant and helpful for years. Also, gather information from other real estate agents and brokers, developers, construction contractors, and various other industry leaders so you can provide readers with viable answers to hard-to-answer questions.
Social Media Platforms—One last tip for an effective online marketing strategy is to make sure that you provide visitors to your site with a way to share, share, share. If you incorporate a simple box of possibilities on your homepage, people can forward content to others via Facebook, LinkedIn, Pinterest, Twitter, Google+, Instagram, and other social media platforms.
As demonstrated, one of the most important things you can do for your real estate business is to blog. While blogging itself is not overly difficult, there are certain guidelines to follow for ensuring success. Our team of talented writers at The News Funnel is fully aware of what it takes for a blog to impact the audience, so if you need help, please reach out to us.