Drone photography is becoming a hot topic in commercial real estate and I received some feedback on a previous blog post (Tech Tools for CRE Agents: Visual Marketing) requesting additional information. A lot of agents are realizing that drone aerial photographs and video could be a great commercial real estate marketing tool. Unfortunately, the stories we are seeing in the media about FAA fines and government permits needed for drone photography are causing concern. Because the technology is so new, a lot of agents need some basic questions answered before they determine if it is feasible for their listings.
Is drone photography expensive?
To understand just how affordable drone photography can be, I reached out to a few local drone photographers in Pensacola, FL and asked about their average prices. I was surprised by what I learned. A package of 10 to 15 unedited aerial photos of one property can be as low as $150. Unedited video starts at $250. These prices are comparable with standard, non-aerial photography and videography.
Do I need a quote?
It is the last thing you want to see on a website when you are browsing for a price – “Request a Quote.” Unfortunately, there are some services that are too specialized to offer a one-size fits all price. If drone photographers offered standard price packages, you would most likely be paying for over estimations to cover any incidentals. Prices for drone photography and videography can vary based on many factors, including:
- Property location – nearby obstacles, proximity to an airport, distance from photographer’s city
- Post production – photo editing, video compilation
- Quality of service – sophistication of equipment, number of technicians/photographers, experience
What do I look for when selecting a company?
- Insurance – Request proof a liability policy with $1,000,000 minimum coverage.
- Certification – Ask for evidence that they are Federal Aviation Administration (FAA) certified for unmanned aircraft systems because all companies that fly drones for commercial purposes are required to have an FAA 333 exemption.
- Experience – Find out how long the company has been in operation, if they have a safe flying record, and the number of hours of practice the technicians completing your job have had.
- Portfolio – View examples of previous work to make sure it matches the style and quality you need.
- References – Browse online reviews and ask for references from satisfied clients.
Do I have any legal risk as a customer?
The drone photographer takes on all legal risks associated with their services. This includes incidents involving you as the agent, the listing owner, buildings, third-party aircraft, FAA guidelines, etc. Make sure to get a copy of the company’s liability insurance in case an accident does occur.
I want to take a moment to thank three local drone services who made this article possible:
Gulf Coast Drone
Mention this blog post for a 10% discount on your first project with Tower Drones.
Tips for CRE Drone Photography Click To Tweet
I hope that I have expanded your understanding of this new type of photography. If you have additional questions about drone photography that I haven’t answered, please send me an email or leave a note in the comments below.
About Stephanie Gilbert – Stephanie has been working in commercial real estate since 2003. Although she has done a variety of deals, her focus and passion, when it comes to commercial real estate, is leasing and selling office space, primarily in the Pensacola, Florida area. If you would like to contact her, you can call her at 850-434-7500, or email her at [email protected] You can follow her on Twitter at @.