This post originally appeared on tBL member blog SVN Southland Commercial Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.
Drone photography is making aerial photos a viable option for real estate marketing by providing aerial photos in a more affordable and timely manner. I have previously discussed the feasibility of drone photography for CRE marketing. I’ve also provided a list of reasons a commercial real estate firm should hire a professional to take drone photographs.
In this part of the drone photography series, I have provided five examples of how to use drone photography to attract the attention of listing prospects.
1. Show the Bigger Picture
Traditional property photos taken from the street have their place. However, drone aerials provide a bigger picture of the property and surrounding area. The drone perspective reduces obstructions from trees or other buildings that you have when photographing from the ground.
2. Improve the View of Property Boundaries
Drone aerials can provide a three-dimensional understanding of the property boundaries you wouldn’t appreciate with a fuzzy satellite image from the property appraiser’s website. A drone aerial can paint a better picture of the beauty of a property while providing the boundary information.
3. Showcase Nearby Amenities
Aerial photographs or videography can showcase nearby features of a property, such as a community park, in a way that text can’t. For example, a photograph of the waterfront next to a listing catches attention faster than stating that the property is on the waterfront in the written description.
4. Move to the Next Level of Trade Maps
In addition to being more appealing to the eye, three dimensional trade maps using aerials rather than satellite photos can offer more information than a flat map. For example, an aerial trade map can show sight lines of a cityscape, walkability of an area, physical appearances of competitor buildings, and more.
5. Improve Traffic Visualization
AADT numbers can give a broad understanding of the visibility of a property but a drone video of the traffic surrounding a property during rush hour can reinforce how visible a property really is. Furthermore, videos of foot traffic can show the pedestrian visibility which is hard to find data for.
It is your turn to be creative. Share with me how you plan to use drone photography for CRE and market your real estate listings.
About Stephanie Gilbert – Stephanie has been working in commercial real estate since 2003. Although she has done a variety of deals, her focus and passion, when it comes to commercial real estate, is leasing and selling office space, primarily in the Pensacola, Florida area. If you would like to contact her, you can call her at 850-434-7500, or email her at [email protected] You can follow her on Twitter at @.