Email marketing is a top driver of sales in most industries. It yields 2X return on investment (ROI) than over networking, cold calling, and even tradeshows. So, naturally, you will want to figure out a way to leverage email to improve your sales performance.

If you have any doubts about marketing via email or just cold calling in general, just remember that 78% of decision makers polled by DiscoverOrg reported that they had attended an event or sales appointment that originated from a sales email or cold call.

As a salesperson, you’ll need to become familiar with email marketing, what works in an email and how to get decision makers to even open your email.

In this video, Andrew Bermudez, Co-founder and CEO of Digsy AI, discusses the relevance of email marketing, how it is more effective cold calling a prospect and why you should be doing it. He also gives tips on how to increase your email open rates and ROI, backed by statistics.

Click here to see the full video.

email marketing

  • Of decision makers polled, 78% reported attending an event or appointment which originated from an email or cold sales call. [Source: DiscoverOrg]
  • Email marketing is 2 times higher in ROI than networking, cold calls, or even trade shows. [Source: MarketingSherpa]
  • Emails which are personalized and include the recipient’s first name have higher open rates. [Source: Retention Science]
  • Relevant emails drive 18 times more revenue than broadcast emails.   [Source: Jupiter Research]

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