As a real estate professional, it is your duty to make your properties visible to potential buyers. Although there are many ways to accomplish this, one of the most effective involves using up-to-date marketing techniques such as those provided. The bottom line is to stay competitive in a fast-moving industry, so you need to rely on proven but also innovative marketing tactics.
Mobility—Years ago, most people used computers to search online, but today, the majority use mobile devices. The shifting of the pendulum is so significant that Google updated its algorithm, requiring website owners to make their sites more mobile friendly or face consequences. Therefore, to make your listings more visible, you have to start marketing for the millions of people who use mobile devices.
SMS—Today, most people communicate via text as opposed to phone conversations. In the effort to make your listings more visible to prospective buyers, use this to your advantage. Because SMS is basically a text message that alerts the subscriber of information, promotions, and deals offered by you or your real estate company, this is an excellent marketing technique for both residential and commercial properties.
Social Media—Unless you use social media to the fullest, you are missing out on a huge opportunity for making your listings more visible. The key to reaching a broad but also targeted audience is having several social media profiles. In addition, be sure you use multiple platforms, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and others.
Email Marketing—Even though email marketing is one of the older methods of marketing, it is still effective. In this case, the goal is to grow your marketing campaign by refining your strategy. For one thing, you need to build a bigger email list by collecting information through opt-ins, pop-up forms, or other means. Then, make sure you offer clients powerful content that is useful, helpful, informative, and interesting.
Desirability—Once you switch to online marketing as your primary focus, you never want to lose sight of the property itself. For this, hire a professional photographer who takes outstanding photos of the interior and exterior of the property. If you add images to your blogs and website, you will see a jump in interest. Remember, many people are visual, so you have to make the property extremely desirable.
Storytelling—Finally, to boost visibility of your listed properties, tell readers a story. You want to share information about the home or business, it’s amenities, the community, surrounding areas, and so on. In this case, the focus is on painting a picture that makes the property even more enticing. You want people to visualize the property and community as it is, which helps tremendously for marketing purposes.
In addition to a huge library of real estate-related material, we at The News Funnel have a wonderful team of writers who can help you in creating blogs and other content that makes property listings more visible to potential buyers.