Thanks to Matthew Smith of REA, one of our earliest tBL Marketplace Partners. When we asked REA to join and support our project, they never hesitated a second! Thanks Matthew and the REA team for your valuable contribution to the commercial industry and your sharing this wonderful blog post by your valued colleague Leah M. Sadowski!
Are you ready to create a Twitter business page? You’ve come to the right place. Here is LMS’s Agency Inc.’s check-off list for setting up a successful Twitter business page:
1. Profile Picture: When in doubt, use a picture of yourself instead of a logo when setting up the profile/avatar picture. Using a picture will personalize the experience and increase your conversions. So that’s a picture of YOU. Not an object, your pet, scenery, a logo or a snapshot of a libation. Y-O-U.
2. Background: A nice tailored background is great but don’t go background overkill. Simple, clean and pertinent images are going to go a long way. If you have a real estate business chances are a background image full of cutesy kittens is not really the best choice. In the medical business? Don’t put a picture of a car as your background or logo; not only is this confusing it isn’t going to make anyone want to hang around to learn more.
3. Header: Implement the new Header option on your business account. Simply click “Edit Profile” and chose a compatible design, picture or logo for this area. The text in this area by default is white so make sure the image doesn’t minimize or take away from the white text. Busy patterns will distract from the text, so find something simple, at least on the bottom part of the image. Original image size cannot exceed 1252×626 pixels (max file size of 5MB); anything smaller than 640 pixels-wide will appear poor quality. Remember, first impressions go a long way.
4. Logo: Simple is always better. As there are a million different shapes, sizes and colors of logos, choose the approach that works best for you and your goals. A simple justification to the left of the page can go a long way and avoid producing sensory overload. If you want to “tile” an image make sure that your visitor can read or interpret the text or image that is being tiled. There is nothing worse than not knowing what you are looking at when you visit a page.
5. Write a Bio: You only have a limited amount of characters to fill in this area so make every character count. It’s OK to be witty but also be concise. If you want people to get hold of you include your email address.
6.Hashtags: So you’ve heard the importance of #hashtags. #Great! That doesn’t mean that you need to abuse hash tags in your posts and/or on your profile. If you want to put hash tags in your bio keep it to a minimum. #NothingWorseThanOverdoingIt #Understand?
7.Website: If you don’t have a website or a social page that you want to be associated with, then don’t list a website. And of course don’t link back to your Twitter Profile (this is just pointless).
8. Settings: The remaining profile settings are personal preference, but we highly recommend that you don’t protect your tweets. Unless of course you have somebody out there that you really, really, REALLY don’t want to see your profile; if this is the case maybe a social platform for business isn’t the place for you.
9. Follow Like Minded People: Follow people that are pertinent to your goals. Don’t follow people just to follow them and make your numbers look higher. The difference between how many you are following vs. how many are following you is important. If an account is following 5,000 people and there is only one person following them back this is a red flag for a junk/spam account and gives off the impression that no matter what message you are pumping out, it is obviously one that no one wants to follow.
10. Get Ready to Tweet: When Tweeting remember the following golden rules to be successful (in 140 characters or less):
Be “you”: being personable goes a long way with anything in life. Show your followers the real you—not the hardcore sales person. Share tips related to your business and work-life balance. Be “Casual Friday”.
Be polite: Want to know the way to get someone to not follow you? Ask them to follow you. If that doesn’t work you can: spam them, not listen to them, not respond to them or constantly drill your message into them until they quit listening altogether. Want someone to follow you? Do the exact opposite…and most importantly, be polite.
Be useful: Chances are you know a thing or two so why not share it with the world? First, listen to your followers. Then Engage. And Engage. And then engage some more. Provide a tip, a laugh, and a helpful response. Whichever tickles your fancy, show the world what sets you aside from the rest.
Be an Original: post original thoughts. Re-Tweets and Re-Shares are nice but come up with some of your own work.
Mess Up then Fess Up: No one is perfect. If you make a mistake then fess up, remedy the situation and move on. You will gain more respect for admitting wrong than not mentioning any fault.
Use bit.ly to shorten your links. It comes with built-in stats and a bit.ly is trusted by the Twitter community.
Utilizing 3rd party Twitter tools for the purpose of scheduling tweets or creating automated direct messages are only valuable tools if you pay attention to the responses these tools may elicit. HootSuite or Tweetdeck for scheduling tweets or SocialOoomph for automated Direct Messages…whatever tools you decide to use remember that the follow up tweet is just as important as the initial tweet, if not more.
Do: Link your FourSquare and share professional check-ins, photos of your latest conferences, travel, products and other interesting finds. Don’t: Link your FourSquare and check in continuously over and over again at frivolous, way-too-personal places that are unrelated to your business or your branding goals.
Have some Twitter business account tips? Drop us a line in the comments and let us know your tips so we can add them to the list. Want to take your Twitter to the next level? Check out our article on how to optimize your twitter account for business.
Leah M. Sadowski is a native of Minnesota and currently resides in San Diego, California. CEO of full service media agency, LMS Agency Inc., Leah works with clients locally, nationally and globally to provide them with creative media strategies that help their businesses succeed. When she is not immersed in the world of advertising and media Leah enjoys playing sports, enjoying the sunny southern Californian outdoors and playing with her Lab-Ridgeback–Miss Scout.
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